Jonas hits a series high with kids 6-11

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via Disney Channel press release:

Week of June 1, 2009

Home to TV’s chart leaders with Sunday’s all new “Hannah Montana,” “JONAS” and “Sonny With A Chance,” Disney Channel stood as TV’s No. 1 network in Total Day in Tweens 9-14 (530,000/2.2 rating) for the 7th time in 8 weeks, surging by 17% year to year (454,000 – week of 6/2/08).  In addition, this week qualified as the net’s most-watched week in Total Day in Kids 6-11 (627,000) and Tweens 9-14 (530,000) in more than 5 months – – since week of 12/29/08.

On Sunday, “JONAS” hit a series high in Kids 6-11 (1.7 million/7.1 rating), matched May’s series launch as the show’s top-rated in Tweens 9-14 (1.6 million/6.5 rating) and was its second-most-watched telecast ever in Total Viewers (3.7 million).

Leading into its all-new Sunday night lineup, Disney Channel delivered impressive ratings with its “Sonny With A Chance” marathon (2:00 – 7:30 p.m.) – – which also featured music videos from the net’s stars, The Jonas Brothers, Hannah Montana, Demi Lovato and Mitchel Musso – – as Sunday stood as the net’s most-watched Sunday in over 20 months in Total Viewers (2.0 million), Kids 6-11 (852,000) and Tweens 9-14 (735,000) – – since 9/30/07.  In fact, Sunday qualified as the net’s most-watched day overall in nearly 4 months in both key kid demos – – since 2/16/09.

In Kids 6-11, Disney Channel delivered TV’s Top 3 telecasts with Sunday’s “Hannah Montana” (1.8 million/7.2 rating), “Sonny With A Chance” (1.8 million/7.2 rating) and “JONAS” (1.7 million/7.1 rating).  In Tweens 9-14, the network was home to TV’s Top 6 telecasts for the week fronted by “Sonny With A Chance” (1.7 million/6.9 rating), “JONAS” (1.6 million/6.5 rating) and “Hannah Montana” (1.6 million/6.5 rating).

In Prime, Disney Channel was cable’s No. 2 network in Total Viewers (2.2 million), and extended its reign as cable’s No. 1 network to 218 consecutive weeks in Kids 6-11 (974,000/4.0 rating) and to 214 weeks in Tweens 9-14 (819,000/3.4 rating).

“Hannah Montana” (6/7/09, 7:30-8:00 p.m.)

The week’s No. 1 TV telecast in Kids 6-11 (1.8 million/7.2 rating – tied “Sonny With A Chance”) and Tweens 9-14 (1.6 million/6.5 rating), Sunday’s all-new “Hannah Montana” built impressively over its last original airing on 5/17/09, up by 24% in Total Viewers (4.2 million vs. 3.4 million), by 38% in Kids 6-11 (1.8 million vs. 1.3 million) and by 33% in Tweens 9-14 (1.6 million vs. 1.2 million).

  • TV’s No. 1 program in its time slot, “Hannah Montana” more than doubled the delivery of No. 2 Nickelodeon in Kids 6-11 (120% – 1.8 million vs. 819,000) and Tweens 9-14 (164% – 1.6 million vs. 606,000).  Moreover, “Hannah Montana” ranked an impressive No. 3 among all programs in the half-hour in Total Viewers, towering over its closest cable competitor, TBS (Theatrical: “The Rock”), by 2 million viewers, or by 91% (4.2 million vs. 2.2 million).

“Sonny With A Chance” (Sunday, 8:05-8:30 p.m.)

TV’s No. 1 telecast for the week in Kids 6-11 (1.8 million/7.2 rating – tied “Hannah Montana”) and Tweens 9-14 (1.7 million/6.9 rating), “Sonny With A Chance” tied its outing on 5/3/09 as the show’s most-watched first-run telecast in almost 3 months – – since 3/15/09.

  • At 8 o’clock, “Sonny With A Chance” was TV’s No. 1 program by wide margins, surpassing No. 2 Nickelodeon by 123% Kids 6-11 (1.8 million vs. 808,000) and by 179% in Tweens 9-14 (1.7 million vs. 609,000).  In Total Viewers, “Sonny” stood as cable’s No.1 program in the time period, topping Nickelodeon (“iCarly”) by a hefty 82% (4.0 million vs. 2.2 million).
  • “Sonny With A Chance” registered solid gains over its last original airing (5/17/09), increasing by 14% in Total Viewers (4.0 million vs. 3.5 million), by 13% in Kids 6-11 (1.8 million vs. 1.6 million) and by 13% in Tweens 9-14 (1.7 million vs. 1.5 million).

“JONAS” (Sunday, 8:30-9:00 p.m.)

Sunday’s original “JONASposted a series high in Kids 6-11 (1.7 million/7.1 rating), matched its series premiere as its top-rated telecast in Tweens 9-14 (1.6 million/6.5 rating), and was the show’s second-most-watched episode on record in Total Viewers (3.7 million), behind only its premiere on 5/2/09.  For the week, “JONAS” was TV’s No. 2 telecast in Tweens 9-14 (tied with “Hannah Montana”) and No. 3 in Kids 6-11.

  • “JONAS” ranked a dominant No. 1 versus all TV in its time period in key kid demos, more than doubling runner-up Cartoon Network (“Nacho Libre”) in Kids 6-11 (132% – 1.7 million vs. 734,000), and nearly tripling second-place Nickelodeon (“iCarly”) in Tweens 9-14 (175% – 1.6 million vs. 582,000).  In Total Viewers, “JONAS” easily ranked as cable’s No. 1 program in the half-hour, towering over No. 2 TBS (“The Rock”) by 61% (3.7 million vs. 2.3 million).
  • Versus its previous original episode (5/17/09), “JONAS” increased by solid margins, climbing by 9% in Total Viewers (3.7 million vs. 3.4 million), by 13% in Kids 6-11 (1.7 million vs. 1.5 million) and by 14% in Tweens 9-14 (1.6 million vs. 1.4 million).

Playhouse Disney

For the week, “Mickey Mouse Clubhouse” (No. 9 – 645,000/3.9 rating) and “Special Agent Oso” (No. 10 – 603,000/3.7 rating) placed among the week’s Top 10 TV programs in the key preschool Kids 2-5 demo.

Source:  Nielsen Media Research (National Ratings, Preliminary, Live + Same Day, 6/1-6/7/09).

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