Telemundo’s Rumbo al Mundial: Mexico vs. El Salvador Match Draws 2.4 Million Adults 18-49
These are huge numbers across the board for Telemundo.
via press release:
TELEMUNDO’S RUMBO AL MUNDIAL: MEXICO VS. EL SALVADOR
#1 BROADCAST PROGRAM REGARDLESS OF LANGUAGE AMONG KEY DEMOS
MIAMI – June 9, 2009 – Telemundo Communications Group, a leading producer of innovative and high-quality content for Hispanics in the U.S. and around the world, announced results for the Rumbo al Mundial: Mexico vs. El Salvador World Cup Qualifying soccer match which aired on Saturday, June 6.
According to Nielsen Media Research data, Rumbo al Mundial was the #1 program of the night regardless of language with an average audience among Adults 18-49 (2.4 million), Men 18-49 (1.5 million), Adults 18-34 (1.4 million) and Men 18-34 (887,000).
Telemundo was the #2 broadcast network regardless of language on Saturday primetime among Adults 18-34 (943,000), Men 18-49 (1,014,000), Men 18-34 (581,000) and Women 18-34 (363,000).
The game was the second-highest rated primetime telecast in Telemundo history, second only to the Rumbo al Mundial game which aired on April 1, 2009. To date, all five Rumbo al Mundial games in 2009 have ranked among Telemundo’s top 20 primetime telecasts in the history of the network among Adults 18-49.
“We are extremely proud of the Rumbo al Mundial franchise and its consistent and formidable results,” said Jorge Hidalgo, Senior Executive Vice President, Network Sports, Telemundo. “It clearly demonstrates that the international popularity of soccer and the build-up to the next World Cup are driving viewers to Telemundo’s extensive coverage of the sport. We are the definitive television destination in the U.S. for coverage of the Mexican national team.”
Locally, the Mexico vs. El Salvador match was the highest rated program during the time period among NSI total viewers in the Los Angeles (887,000), Houston (186,000) and Dallas (142,000) markets.
Among Adults 18-49, Rumbo al Mundial was the #1-viewed Saturday sporting event in the NSI markets of Los Angeles, Miami, Houston, Chicago, and Dallas and the overall most-viewed program sign-on/sign-off in Los Angeles, Houston and Dallas. Los Angeles delivered a 7.6/87% share of audience among its Spanish-Language competitors, with Houston delivering a 5.0/71% Spanish share and Dallas delivering a 2.9/73% Spanish share of Adults 18-49.
In the NSI markets, Los Angeles, New York, Houston, Chicago, Dallas and San Francisco, Rumbo al Mundial was also #1 among all Spanish-language stations in its time period among Adults 18-49 and in Las Vegas among households.
Source: NTI, live + same day 06/6/2009 Local data- NSI