The Nielsen ratings conspiracy mill was getting a bit low on grist. Fill ‘er up boys!
ABC has asked Nielsen to investigate ratings from last Friday’s installment of ABC World News with Charles Gibson. Friday, June 12 was also the day of the DTV transition, when stations switched off their analog signals and went to all-digital.
World News drew 4.09 total viewers that day, a drop of more than 3 million from the seasonal Friday average of 7.34 million viewers.
ABC News says that affiliates in Chicago and Philadelphia suffered from technical and reception problems the day of the switch, though it is too early to determine if those issues were the cause of the ratings quirk.
via Broadcasting & Cable.
Update: and the recount is on…
Nielsen Media Research has conceded making an error and is performing a recount after the company’s ratings on Tuesday initially indicated that ABC’s World News most likely had its smallest audience ever.
The dispute with Nielsen was a downer for the network after the entertainment division — keyed by the National Basketball Association finals — won in the prime-time ratings for the first week since September. It was ABC’s most-watched week in the summer in five years, according to Nielsen.
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