The media loves covering itself more than anything else, especially when a little politics are mixed in. Given all the headlines and obsessive focus the past week about David Letterman’s comments about Sarah Palin’s daughter, you might have gotten the impression that a Letterman’s apology would’ve outperformed, say, I’m a Celebrity…Get Me Out of Here. But, nope, Celebrity did much better than both Late Show and The Tonight Show .
Letterman did have more viewers than Conan (3.9 million vs. 3.2 million) on Monday night, but it still wasn’t enough to dethrone Conan and The Tonight Show among 18-49 year olds where Conan’s 1.3 adults 18-49 rating was still 30% higher than Dave’s 1.0 rating. But, it’s still progress. According to James Hibberd, that 30% gap is the smallest it has been since Conan took over hosting duties from Jay Leno.