Disney Channel is TV’s No. 1 Network for 5th Straight Week in Tweens 9-14

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via Disney Channel press release:

Weekly Ratings Highlights for June 8-14, 2009

Final National Ratings

Home to the Week’s Top 3 TV Telecasts for the 2nd Consecutive Week,

Disney Channel is TV’s No. 1 Network in Total Day in Tweens 9-14 for the

5th Straight Week, and for the 10th Time in 11 Weeks in the Target Demo

Week of June 8, 2009

Delivering the week’s Top 3 TV telecasts with Sunday’s all new “Hannah Montana,” “JONAS” and “Sonny With A Chance,” Disney Channel stood as TV’s No. 1 network in Total Day in Tweens 9-14 (578,000/2.4 rating) for the 5th consecutive week, and the 10th time in 11 weeks, climbing by 9% year to year (528,000 – week of 6/9/08).

Impressively, this week stood as the net’s most-watched week in Total Day in Total Viewers in 1 year (1.782 million), in Kids 6-11 in 10 months (688,000) and in Tweens 9-14 in 9 months (578,000)  – – since week of 6/16/08, week of 8/18/08 and week of 7/28/08, respectively.

Sunday’s original “Hannah Montana” stood as the week’s No. 1 TV telecast in Kids 6-11 (1.5 million/6.1 rating) and Tweens 9-14 (1.4 million/5.7 rating), beating Saturday’s firstrun of “iCarly” on Nickelodeon by 7% (1.4 million) and by 17% (1.2 million), respectively.

In Kids 6-11, Disney Channel delivered 3 of TV’s Top 4 live-action telecasts this week with “Hannah Montana” (No. 1 – 1.5 million/6.1 rating), “JONAS” (No. 3 – 1.3 million/5.4 rating) and “Sonny With A Chance” (No. 4 – 1.2 million/5.2 rating).

In Prime, generating its largest Total Viewer audience in 8 months – since week of 10/20/08 — Disney Channel was cable’s No. 2 network in Total Viewers (2.6 million) for the second week running, surging by a hefty 18% week to week (2.2 million).  In key kid demos, Disney Channel posted its 219th consecutive win atop all cable in Kids 6-11 (1.0 million/4.2 rating), with the streak now at 215 weeks in Tweens 9-14 (821,000/3.4 rating).

The preschool-geared Playhouse Disney Block was particularly dominant this week, with “Mickey Mouse Clubhouse” (No. 3 – 602,000/3.7 rating) and “Imagination Movers” (No. 4 – 600,000/3.7 rating) ranking among the Top 5 TV programs in Kids 2-5, with “Special Agent Oso” (No. 7 – 568,000/3.5 rating) and “Handy Manny” (No. 8 – 547,000/3.4 rating) landing among the Top 10 in the core demo.

“Hannah Montana” (6/14/09, 7:30-8:00 p.m.)

For the second consecutive week, an original “Hannah Montana” ranked as the week’s No. 1 TV telecast in Kids 6-11 (1.5 million/6.1 rating) and Tweens 9-14 (1.4 million/5.7 rating), dominating its time slot, more than doubling runner-up Nickelodeon in both target kid demos.

  • TV’s No. 1 program in its time slot, “Hannah Montana” more than doubled second-place Nickelodeon in Kids 6-11 (107% – 1.5 million vs. 726,000) and Tweens 9-14 (122% – 1.4 million vs. 631,000).
  • In Total Viewers (3.5 million), “Hannah Montana” was TV’s No. 1 scripted program in the half hour, ranking third overall, and towering over its closest cable competitor, AMC (2.5 million), by 1 million viewers, or by 40%.

“Sonny With A Chance” (Sunday, 8:00-8:30 p.m.)

Delivering another dominant win in its time period, Sunday’s all-new “Sonny With A Chance” ranked No. 3 among all TV telecasts for the week in Tweens 9-14 (1.2 million/4.9 rating), and placed 4th among TV’s live-action series in Kids 6-11 (1.3 million/5.2 rating).

  • At 8 o’clock, “Sonny With A Chance” towered over the competition, topping No. 2 Nickelodeon by 33% in Kids 6-11 (1.3 million vs. 974,000) and by 35% in Tweens 9-14 (1.2 million vs. 887,000).  In Total Viewers (3.0 million), “Sonny” stood as cable’s No.1 series telecast at 8 o’clock.

“JONAS” (Sunday, 8:30-9:00 p.m.)

Sunday’s “JONASwas TV’s No. 2 telecast in Tweens 9-14 (1.2 million/5.1 rating), and placed No. 3 among all live-action telecasts for the week in Kids 6-11 (1.3 million/5.4 rating).

  • The No. 1 TV program in its time period, “JONAS” defeated Nickelodeon by double-digit percentages, overshadowing the key competitor by 39% in Kids 6-11 (1.3 million vs. 936,000), and by 40% in Tweens 9-14 (1.2 million vs. 857,000).

Source:  Nielsen Media Research (National Ratings, Preliminary, Live + Same Day, 6/8-6/14/09).

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