Like WWE RAW viewing of HBO's True Blood is a family affair

Categories: Cable TV

Written By

June 16th, 2009

TrueBlood

Despite True Blood's 9pm season two premiere averaging 3.7 million viewers, we almost didn't see the data in the weekly Nielsen cable top forty.  Why?  Because Nielsen sorts that list by household rating, not viewers, and with a 2.1 household rating, it was the 36th highest-rated cable show for the week.  But, when it came to viewers, with 3.7 million it was the 18th most-watched cable airing of the week.

The lower household rating is not surprising in general for HBO.  Because it's a premium subscription channel, it winds up being available in fewer than 1/3rd of the homes in the USA.   The reason for its household ranking being 36th and its viewing ranking being 18th is simple.  Relative to most other shows, there were more people per household watching it.

In fact, outside of WWE Raw with 1.55 viewers per household,  True Blood had the highest viewers per household of any other show in the top forty with 1.51 viewers per household.   For some comparisons, Royal Pains had 1.39 viewers per household. While The Closer with 1.33 viewers per household and In Plain Sight with 1.29 viewers per household,  were more solitary pursuits.

Below is the weekly top 20 with some different information than we normally include, including the number of homes (HH Live+SD AA)  household rating (Live+SD US AA%), and the average viewers per household.  The Parent Trap (1.50) and Deadliest Catch (1.46) seemed comparatively more family-friendly.

PROGRAMS NET DAY(S) S TIME HH Live+SD AA(000) Live+SD US AA% P2+ Live+SD AA(000) Viewers per Household
CLOSER, THE TNT MONDAY 9:00 PM 5349 4.7 7139 1.33
WWE Entertainment (WWE Raw) USA MONDAY 10:00 PM 3832 3.3 5935 1.55
Royal Pains USA THURSDAY 10:00 PM 4022 3.5 5590 1.39
NASCAR POST RACE SHOW TNT SUNDAY 4:58 PM 3950 3.4 5531 1.40
Burn Notice USA THURSDAY 9:00 PM 3876 3.4 5242 1.35
SPRINT CUP RACNG/MICHIGAN TNT SUNDAY 1:59 PM 3754 3.3 5118 1.36
WWE Entertainment (WWE Raw) USA MONDAY 9:00 PM 3274 2.9 4873 1.49
IN PLAIN SIGHT USA SUNDAY 10:00 PM 3312 2.9 4271 1.29
JON & Kate Plus 8(S)-06/08/2009 TLC MONDAY 9:00 PM 3262 2.8 4252 1.30
DEADLIEST CATCH DISC TUESDAY 9:00 PM 2878 2.5 4189 1.46
LAW & ORDER: CI (ORIG) USA SUNDAY 9:00 PM 3187 2.8 4141 1.30
PARENT TRAP, THE (1998) DSNY THURSDAY 8:00 PM 2740 2.4 4119 1.50
NCIS USA WEDNESDAY 9:00 PM 2946 2.6 3812 1.29
NCIS USA SATURDAY 10:00 PM 2988 2.6 3781 1.27
AMC PREMIERE EVENT (LONESOME DOVE PT 3&4) AMC SUNDAY 8:00 PM 2680 2.3 3745 1.40
NCIS USA SATURDAY 9:00 PM 2811 2.5 3723 1.32
Army Wives LIF SUNDAY 10:00 PM 3079 2.7 3710 1.20
True Blood HBOM SUNDAY 9:00 PM 2454 2.1 3700 1.51
NCIS USA SATURDAY 7:00 PM 2752 2.4 3683 1.34
NCIS USA SATURDAY 8:00 PM 2733 2.4 3669 1.34
PROGRAMS NET DAY(S) S TIME HH Live+SD AA(000) Live+SD US AA% P2+ Live+SD AA(000) Viewers per Household
CLOSER, THE TNT MONDAY 9:00 PM 5349 4.7 7139 1.33
WWE Entertainment (WWE Raw) USA MONDAY 10:00 PM 3832 3.3 5935 1.55
Royal Pains USA THURSDAY 10:00 PM 4022 3.5 5590 1.39
NASCAR POST RACE SHOW TNT SUNDAY 4:58 PM 3950 3.4 5531 1.40
Burn Notice USA THURSDAY 9:00 PM 3876 3.4 5242 1.35
SPRINT CUP RACNG/MICHIGAN TNT SUNDAY 1:59 PM 3754 3.3 5118 1.36
WWE Entertainment (WWE RAW) USA MONDAY 9:00 PM 3274 2.9 4873 1.49
IN PLAIN SIGHT USA SUNDAY 10:00 PM 3312 2.9 4271 1.29
JON & Kate Plus 8(S)-06/08/2009 TLC MONDAY 9:00 PM 3262 2.8 4252 1.30
DEADLIEST CATCH DISC TUESDAY 9:00 PM 2878 2.5 4189 1.46
LAW & ORDER: CI (ORIG) USA SUNDAY 9:00 PM 3187 2.8 4141 1.30
PARENT TRAP, THE (1998) DSNY THURSDAY 8:00 PM 2740 2.4 4119 1.50
NCIS USA WEDNESDAY 9:00 PM 2946 2.6 3812 1.29
NCIS USA SATURDAY 10:00 PM 2988 2.6 3781 1.27
AMC PREMIERE EVENT (LONESOME DOVE PT 3&4) AMC SUNDAY 8:00 PM 2680 2.3 3745 1.40
NCIS USA SATURDAY 9:00 PM 2811 2.5 3723 1.32
Army Wives LIF SUNDAY 10:00 PM 3079 2.7 3710 1.20
True Blood HBOM SUNDAY 9:00 PM 2454 2.1 3700 1.51
NCIS USA SATURDAY 7:00 PM 2752 2.4 3683 1.34
NCIS USA SATURDAY 8:00 PM 2733 2.4 3669 1.34
 
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