via Nickelodeon press release:
Nickelodeon’s Penguins of Madagascar is Basic Cable’s Number-One Kids’ Show among Total Viewers for Week
Takes First Place with Total Viewers among Saturday Night Cable Kids’ Shows; Sweeps Kids, Tweens
Nickelodeon’s hit animated series, The Penguins of Madagascar (Sunday, June 14, 10 a.m. ET/PT) averaged 3.7 million total viewers (P2+) and ranked as the week’s top kids’ show with P2+ on all of basic cable with the repeat performance of “The Hidden/Kingdom Come”. The Penguins Saturday morning play ("Little Zoo Coupe/All Choked Up", June 13, 10 a.m. ET/PT) ranked as the number-one telecast for the week with kids 2-11 (5.8/2.0 million, +23%) on broadcast and cable TV.
The Penguins of Madagascar has quickly become an established hit, ranking as the number-one animated series among total viewers for the month of May and reaching more than 26 million P2+ each week (source: Nielsen Media Research Npower, May 2009). Quarter to date, The Penguins of Madagascar is the number-two animated show with kids, only behindSquarePants, and the number-one animated show with total viewers.
Nickelodeon’s–which quarter to date ranks as the number-one kids’ program on broadcast and basic cable with kids 2-11, kids 6-11 and tweens 9-14, and is the number-one kid-targeted program with total viewers (P2+)–was basic cable’s top-ranked kids’ show on Saturday night (“iTake on Dingo”, June 13, 8 p.m. ET/PT) with total viewers. The half-hour episode averaged 3.3 million P2+ (+28%) and swept all kid demos, ranking number-one with T9-14 (5.5/1.2 million), K6-11 (6.4/1.4 million, +16%) and K2-11 (4.9/1.7 million, +20%).