Disney XD’s “Zeke and Luther” Launches as the Net’s No. 1 Original Series Debut in Prime

Categories: Cable TV,Network TV Press Releases

Written By

June 17th, 2009

via Disney XD press release:

June 17, 2009

Quick Take for Monday, June 15, 2009

Final National Ratings

Disney XD’s “Zeke and Luther” Launches as the Net’s No. 1 Original Series Debut on Record in Prime, and the No. 1 Half-Hour Series Premiere Overall,

in Kids 6-14 and Tweens 9-14, Driven by Core Boys

“Zeke and Luther” Delivers Disney XD’s Top Numbers in its Time Slot Ever in Kids 6-11 and Across All Target Boy Demos, and Posts Double-to-Triple Digit Percent Increases Over Year-Ago Time Period Levels

“Zeke and Luther” Triples Delivery of Also Midsize Cable Network in the Half Hour, Nicktoons, in Kids 6-14, Tweens 9-14 and Kids 6-11, and Nearly Triples in Core Boys

“Zeke and Luther”

In its debut, original series, “Zeke and Luther,” about two best friends who set their sights on becoming the world's greatest skateboarders, launched as Disney’s XD’s No. 1 series premiere on record in prime, and No. 1 half-hour series debut on the network overall, among Kids 6-14 (305,000) and Tweens 9-14 (183,000), driven by core Boys 6-14 (232,000) and Boys 9-14 (131,000), respectively.

  • “Zeke and Luther” propelled Disney XD to its highest Monday 8:30 p.m. numbers ever in Kids 6-11 (253,000) and across all target boy demos (B6-14, B6-11, B9-14), and second-highest on record in Kids 6-14 and Tweens 9-14.
  • “Zeke and Luther” towered over also mid-size cable network Nicktoons in the half-hour (“Fairly OddParents: Wishology”), doubling delivery in Total Viewers (485,000 vs. 243,000), more than tripling in Kids 6-14 (224% - 305,000 vs. 94,000), Tweens 9-14 (205% - 183,000 vs. 60,000) and Kids 6-11 (209% - 253,000 vs. 82,000), and with the advantage double to triple in target boy demos as well.
  • “Zeke and Luther” catapulted over year-ago time period levels (6/16/08) nearly tripling delivery in Kids 6-14 (177% - 305,000 vs. 110,000) and Boys 6-14 (167% - 232,000 vs. 87,000).  In Total Viewers “Zeke and Luther” almost doubled year-ago levels (485,000 vs. 253,000).

Disney XD is a  basic cable channel and multi-platform brand that showcases a compelling mix of live-action and animated programming for kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD premiered on a 24-hour, advertiser supported network (formerly known as Toon Disney) that reaches over 72 million households via its basic cable affiliates.

Source: NMR, final national U.S. ratings, 6/15/09, Live + Same Day.  Series premieres ranked among all Disney XD/Toon Disney premieres (10/2/00-6/15/09).  Disney XD: 2/13/09-06/15/09.

 
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