Conan takes week two in every key category, bests Letterman by 177% with adults 18-34

Categories: Late Night TV Ratings,Network TV Press Releases

Written By

June 18th, 2009

conan-eddie-murphy

via NBC press release:

Conan TAKES WEEK TWO IN EVERY KEY RATINGS CATEGORY

'THE Tonight Show WITH Conan O'BRIEN' DOMINATES ITS SECOND WEEK OVER 'Late Show' IN EVERY IMPORTANT DEMO – ADULTS, MEN AND WOMEN 18-34, 18-49 AND 25-54 – ALSO CLAIMS THE WEEK IN TOTAL VIEWERS

Conan WINS THE WEEK BY 79 PERCENT IN 18-49 VIEWERS, 'TONIGHT'S' BIGGEST MARGIN AGAINST A FULL WEEK OF 'Late Show' ORIGINALS, EXCLUDING Conan'S PREMIERE WEEK, SINCE THE 'FRIENDS' FINALE

Conan'S MARGIN SOARS TO 177 PERCENT IN ADULTS 18-34

JIMMY FALLON OUT-DELIVERS LETTERMAN IN 18-49 VIEWERS BY 1 PERCENT AND IN 18-34 VIEWERS BY 61 PERCENT, DESPITE STARTING AN HOUR LATER THAN LETTERMAN

UNIVERSAL CITY, Calif. – June 18, 2009 – "The Tonight Show with Conan O'Brien" has delivered a convincing victory in its second week on the air, with dominant wins in every important demographic – adults, men and women 18-34, 18-49 and 25-54 – plus a victory in total viewers.

Conan won the week over all cable and broadcast entertainment competition, beating his closest rival, CBS's "Late Show with David Letterman," by a 79 percent margin in adult 18-49 viewers, despite the controversy involving Gov. Sarah Palin that has boosted interest in "Late Show," and a lineup of prominent "Late Show" guests last week that included Howard Stern and Julia Roberts. The 79 percent advantage is "Tonight's" most dominant win over a full week of "Late Show" originals, excluding Conan's premiere week, in five years (since the week of the "Friends" finale, May 3-7, 2004).

Conan's lead last week soared to 177 percent in the younger half of the target 18-49 demographic, adults 18-34 (1.040 million adults 18-34 vs. 376,000). In men 18-34, the margin was 245 percent (545,000 vs. 158,000). The median age of Conan's audience last week was 45.7, 11 years younger than Letterman's 56.7.

"Conan continues to out-perform our most optimistic expectations," said Rick Ludwin, Executive Vice President, Late Night and Primetime Series, NBC Entertainment. "This business is all about delivering the key demographic groups, and for Conan to dominate every important demographic through his first two weeks is a real ratings home run."

Conan has won 10 of 10 nights to date over "Late Show" in adults 18-49 and virtually every other important demographic. Conan has also led every significant demo for the first two nights of the current week, including June 15, the night of David Letterman's second apology to Gov. Palin, according to Nielsen's fast national ratings.

NBC's demographic dominance last week extended to 12:35 a.m. ET, where "Late Night with Jimmy Fallon" not only beat CBS's "Late Late Show with Craig Ferguson" in all key categories, but out-delivered Letterman by 1 percent in adult 18-49 viewers (1.141 million adults 18-49 vs. 1.126 million) and by 61 percent in adult 18-34 viewers (606,000 vs. 376,000), despite Jimmy's later start time. In 18-49 rating, Jimmy tied Dave on five of five nights last week.

In its two weeks following "The Tonight Show with Conan O'Brien," "Late Night" has won over "Late Late Show" by an average of 77 percent in adult 18-49 viewers, up from a 46 percent margin of victory for Jimmy Fallon earlier this season.

For the week of June 8-12, Conan's average 2.013 million adults 18-49 topped the 1.126 million of Letterman; in total viewers, Conan's audience of 3.771 million persons beat Letterman's 3.669 million; and in adults 18-34, Conan's 1.040 million out-scored Letterman's 376,000. At 12:35 a.m. ET, Jimmy Fallon's 1.141 million adults 18-49 for the week out-delivered Ferguson's 665,000; in total viewers, Jimmy's 1.944 million beat Ferguson's 1.720 million; and in adults 18-34, Jimmy's 606,000 topped Ferguson's 247,000.

WEEKLY AVERAGES
(According to in-home viewing figures from Nielsen Media Research for the week of June 8-12. Ratings reflect "live plus same day" data unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")

ADULTS 18-49

11:35 p.m. ET
NBC "Tonight," 1.5 rating, 6 share
CBS "Late Show," 0.9/3
ABC "Nightline," 1.0/4

12:05 a.m. ET
ABC "Kimmel," 0.6/3*

12:35 a.m. ET
NBC "Late Night," 0.9/5
CBS "Late Late Show," 0.5/3

1:35 a.m. ET
NBC "Last Call," 0.5/3*

TOTAL VIEWERS

11:35 p.m. ET
NBC "Tonight," 3.8 million viewers
CBS "Late Show," 3.7 million viewers
ABC "Nightline," 3.4 million viewers

12:05 a.m. ET
ABC "Kimmel," 1.7 million viewers*

12:35 a.m. ET
NBC "Late Night," 1.9 million viewers
CBS "Late Late Show," 1.7 million viewers*

1:35 a.m. ET
NBC "Last Call," 1.0 million viewers*

* Monday's "Last Call" and the Monday and Wednesday "Kimmel" telecasts were encores.

SEASON TO DATE

ADULTS 18-49

11:35 p.m. ET
NBC "Tonight Show with Conan O'Brien," 2.0/8
CBS "Late Show," 1.1/4
ABC "Nightline," 1.1/4

12:05 a.m. ET
ABC "Kimmel," 0.6/3

12:35 a.m. ET
NBC "Late Night with Jimmy Fallon," 0.8/5
CBS "Late Late Show," 0.6/3

1:35 a.m. ET
NBC "Last Call," 0.5/3

TOTAL VIEWERS

11:35 p.m. ET
NBC "Tonight Show with Conan O'Brien," 5.0 million viewers
CBS "Late Show," 3.8 million viewers
ABC "Nightline," 3.8 million viewers

12:05 a.m. ET
ABC "Kimmel," 1.7 million viewers

12:35 a.m. ET
NBC "Late Night with Jimmy Fallon," 2.1 million viewers
CBS "Late Late Show," 1.9 million viewers

1:35 a.m. ET
NBC "Last Call," 1.2 million viewers

SELECTED CABLE RESULTS, WEEK OF JUNE 8-12

NATIONAL ADULT 18-49 RATING

Comedy Central, 11 p.m. ET, "The Daily Show," 0.7
Comedy Central, 11:30 p.m. ET, "The Colbert Report," 0.7

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.8
Adult Swim, 12:30-1:30 a.m. ET, 0.5

Each adult 18-49 rating point equals 1.32 million viewers

TOTAL VIEWERS

Comedy Central, 11 p.m. ET, "The Daily Show," 1.6 million
Comedy Central, 11:30 p.m. ET, "The Colbert Report," 1.4 million

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.0 million
Adult Swim, 12:30-1:30 a.m. ET, 1.2 million

 
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