Nightline outperforms Letterman with adults 18-49

Categories: Late Night TV Ratings,Network TV Press Releases

Written By

June 18th, 2009

via ABC press release:

Nightline” OUTPERFORMS “LETTERMAN” AMONG ADULTS 18-49

WEEK TO WEEK “Nightline” GROWS THE MOST

IN TOTAL VIEWERS AND A25-54

Nightline” BEATS “TONIGHT” IN TOTAL VIEWERS TWICE IN ONE WEEK

For the week of June 8, 2009, Conan O’Brien’s second week as host of the “Tonight Show,” ABC News’ “Nightline” outperformed CBS’ “Late Show with David Letterman” among Adults 18-49 while continuing to cut into “Tonight’s” lead. “Nightline” also outperformed “Conan” among Total Viewers on Tuesday (3.50 vs. 3.47 million) and Friday (3.79 vs. 3.69 million) of last week.

Week to week, “Nightline” experienced the most growth among both Total Viewers and Adults 25-54 (+7% in both). By contrast, “Conan” declined -38% among Total Viewers and -35% in the key A25-54 demo from his first week. Also week to week, ABC narrowed the total viewing gap with NBC by 87% (360,000) and closed the A25-54 gap by 67% (600,000).

Versus the same week last year, “Nightline” experienced the most growth in Total Viewers (+12%), while “Tonight” fell -23%. The program also closed the total viewing gap with “Tonight” by 80%.

Having recently completed the 2008-2009 broadcast Primetime season in second place among Total Viewers, “Nightline” maintains its second-place position among both Total Viewers and Adults 25-54 for the broadcast news season.  Season to date, the program is up +14% among Total Viewers and +3% among Adults 25-54 compared to last season.

ABC News’ “Nightline” is anchored by Cynthia McFadden, Terry Moran and Martin Bashir. John Donvan and Vicki Mabrey are correspondents. James Goldston is the executive producer. The program airs weeknights at 11:35 p.m., ET on the ABC Television Network.

(Week of June 8, 2009)

TOTAL VIEWERS A25-54(000)/ Rtg A18-49(000)/ Rtg

ABC “Nightline”         3,410,000     1,450,000/ 1.2     1,270,000/1.0

CBS “Late Show”         3,670,000     1,490,000/ 1.2     1,130,000/ .9

NBC “Tonight”           3,770,000     2,050,000/ 1.6     2,010,000/1.5

Source: NTI

 
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