ABC Claims 3 of the Week’s Top 10 TV Shows Among Adults 18-49

Categories: Network TV Press Releases

Written By

June 23rd, 2009

via press release:

Primetime Ratings Report

For the week of June 15, 2009

(Based on National Live + Same Day Program Ratings)

ABC Claims 3 of the Week’s Top 10 TV Shows Among Adults 18-49, with

Wipeout,” “The Bachelorette” and “I Survived a Japanese Game Show”

ABC Leads Monday in Adults 18-34 and Key Women for the 2nd Week in a Row

ABC’s “The Bachelorette” Wins its Time Slot in Adults 18-49 for the 2nd Straight Week and Stands as Monday’s No. 1 TV Show with Adults 18-34 and Key Women

Head to head, “The Bachelorette” Beats NBC’s “I’m a Celebrity…” by 1.8 Million Viewers and 33% in Adults 18-49, Widening its Young Adult Margin Week to Week

“Newlyweds” Finishes No. 1 in its Slot in Women 18-34 for the 3rd Straight Week

Showing Strong Year-to-Year Gains, ABC Takes Second Place to Fox

On Wednesday Across the Adult Demos and Places No. 1 with Key Men

For the 2nd Time in 3 Telecasts, “Wipeout” is No. 1 in its Slot with Viewers

And for the 4th Straight Week Finishes No. 1 Across the Key Men Demos

Wipeout” is Up in its 8-9pm Slot Week to Week Across the Adults Demos

In its Season Opener, “I Survived a Japanese Game Show” Takes Second to

Fox’s “Dance” in Adults 18-49 and is the No. 2 TV Show of the Night in Key Men

“I Survived a Japanese Game Show” Improves its “Wipeout” Retention Over

Last Summer, While Boosting ABC’s Numbers in the Time Slot Year to Year

Building Viewers Throughout its Sunday 9-11pm Broadcast, Part 1 of “Impact” Generates ABC’s Top Summer Non-Sports Audience in its Slot in Nearly 1 Year

WEEK No. 39:

Rankings:  ABC aired 3 of the week’s Top 10 TV programs among Adults 18-49: “Wipeout” – No. 4, “The Bachelorette” – No. 6 and “I Survived a Japanese Game Show” – No. 8.

Monday

ABC’s Monday lineup drew 5.9 million viewers and a 2.1/6 in Adults 18-49, finishing second on the night in both Nielsen measures.  ABC ranked No. 1 on the night among Adults 18-34 (1.9/6) and in each of the key Women demographics (W18-34/W18-49/W25-54) for the 2nd week in a row.

“The Bachelorette” (8:00-10:02 p.m.)

“The Bachelorette” posted a time period-winning performance for the 2nd week running among Adults 18-49 (2.4/7) and Adults 18-34 (2.1/7).  “The Bachelorette” defeated its unscripted competition in the 2-hour time period, NBC’s highly promoted “I’m a Celebrity…Get Me Out of Here!,” by 1.8


million viewers (6.8 million vs. 5.0 million) and by 33% in Adults 18-49 (2.4/7 vs. 1.8/5), topping the NBC program by a wider margin in the key young adult sales demo versus the prior Monday (+19% on 06/08/09).

  • “The Bachelorette” qualified as Monday’s No. 1 TV program among Adults 18-34 (2.2/7), Women 18-34 (3.2/10) and Women 18-49 (3.6/10) for the 2nd consecutive week.

“Here Come the Newlyweds” (10:02-11:00 p.m.)

ABC’s “Here Come the Newlyweds” won the 10 o’clock hour among Women 18-34 (2.0/6) for the 3rd straight week.

Wednesday

ABC earned second place to Fox on Wednesday night, with a 2-hour installment of “So You Think You Can Dance,” across the Adult demos:  AD18-34 (1.7/6), AD18-49 (2.0/6) and AD25-54 (2.3/6). The Net finished No. 1 on the evening among Men 18-49 (1.9/6-tie).

  • ABC’s Wednesday results were up from the same night last summer (6/18/08) by 1.3 million viewers (5.7 million vs. 4.4 million) and by 18% in Adults 18-49 (2.0/6 vs. 1.7/5).

“Wipeout” (8:00-9:00 p.m.)

For the 2nd time in 3 telecasts, ABC’s “Wipeout” (8.0 million) ranked No. 1 in the 8 o’clock hour among Total Viewers (8.0 million – tie).  Defeating its NBC unscripted competition head to head by the widest margins yet, “Wipeout” topped “I’m a Celebrity….Get Me Out of Here” by 3.9 million viewers (8.0 million vs. 4.1 million) and by 80% in Adults 18-49 (2.7/9 vs. 1.5/5).

  • For the 4th week in a row, the ABC unscripted series finished No. 1 in its time slot across all key Men demos (M18-34 – 2.1/8, M18-49 – 2.6/9 and M25-54 – 3.0/10), registering as Wednesday’s No. 1 TV show among Men for the 3rd consecutive week.
  • Wipeout” grew its numbers in the 8 o’clock hour week to week across the key Adult demos: +15% in Adults 18-34 (2.3/8 vs. 2.0/7), +4% in Adults 18-49 (2.7/9 vs. 2.6/9) and +3% in Adults 25-54 (+3% - 3.0/9 vs. 2.9/9).

“I Survived a Japanese Game Show” (9:00-10:01 p.m.)

Moving to a new night (shifting from Tuesdays last summer) opposite established unscripted competition during the 9 o’clock hour from Fox’s second half of its 2-hour “So You Think You Can Dance,” ABC’s “I Survived a Japanese Game Show” delivered a second-place finish in Adults 18-49 (2.1/6). It was the evening’s No. 2 TV show, behind only “Wipeout,” with Men 18-49 (2.0/6) and Men 25-54 (2.3/6).

  • “I Survived a Japanese Game Show” improved the hour for ABC over the year-ago night (6/18/08) by 1.1 million viewers (5.4 million vs. 4.3 million) and by 24% in Adults 18-49 (2.1/6 vs. 1.7/5).
  • Compared to its averages last summer coming out of “Wipeout,” “I Survived a Japanese Game Show” substantially increased its young adult retention to 78% in Adults 18-49 and to 83% in Adults 18-34, up from 66% and 72% in Summer ‘08, respectively. In fact on both Nielsen measures it was the second-best-ever audience retention for any telecast of “Japanese Game Show” out of “Wipeout.”

Sunday

“ABC Premiere Event – Impact - Part 1” (9:00 – 11:00 p.m.)

The "ABC Premiere Event – Impact - Part 1" drew the Net's largest summer audience (4.7 million) with non-sports programming in the 2-hour time period in nearly 1 year - since 7/6/08.  Part 1 of the ABC miniseries saw its audience build throughout the course of its telecast, growing by 21% (4.2 million to 5.1 million) from its first half-hour to its final half-hour.

WEEK NO. 39:

ADULTS 18-49 TOTAL VIEWERS

No.1 FOX 1.7      No.1 CBS   6,960,000

No.2 CBS 1.4      No.2 FOX   4,740,000

No.3 NBC 1.3      No.3 NBC   4,570,000

No.4 ABC 1.1      No.4 ABC   3,680,000

No.5 CW  0.3      No.5 CW      950,000

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 31% currently, from 25% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (National Live+Same Day Program Ratings), week of 6/15/09, unless stated otherwise.

 
© 2014 Tribune Digital Ventures