After a few items earlier about Nielsen’s now abandoned Out Of Home TV ratings measurement initiative, Arbitron announced they’re getting into the business. When will the cries of “Arbitron Sucks!” begin? ;)
Arbitron announced its intent Tuesday (June 23) to get into TV—or at least the TV out-of-home business. Called ARB-TV, the new suite of audience measurement services will leverage the portable people meter to track audiences out-of-home, in restaurants, bars, sports venues, malls and other locations that have seen a influx of video networks.
ARB-TV is likely to be employed in markets where Arbitron uses the PPM to measure radio audiences, in 15 of the top local markets. The company has plans to roll out the PPM to the top 50 markets by the end of 2010.