The Secret Life of the American Teenager Returns At Record Levels

Categories: Network TV Press Releases

Written By

June 23rd, 2009

Updated with the final numbers.

via press release:

Ratings Highlights for Monday, June 22, 2009

Final National Ratings

Sophomore Season Launch of ABC Family’s Hit Original Series “The Secret Life of

the American Teenager” is the Series’ Most-Watched Telecast Ever in Viewers

“Secret Life’s” Debut is the Show’s No. 2 Telecast on Record in Adults 18-34, Adults 18-49 and Viewers 12-34, Behind Only its 1A Fall ‘08 Finale

“Secret Life’s” Season Opener is Cable’s No. 1 Scripted Original Series/Season Debut This Summer in Adults 18-34 and Across All Core Female Demos,

Ahead of High Profile Series “Burn Notice,” “Royal Pains” and “The Closer

“Secret Life” is Monday’s No. 1 Scripted TV Program in Adults 18-34, Viewers 12-34 and Key Women, and Cable’s No. 1 Scripted Show in Adults 18-49

Newest Original Series, “Make It or Break It” Launches as ABC Family’s

No. 2 Series Debut Ever Across Target 18-34 and 12-34 Demos

Make It or Break It” Ranks as Cable’s No. 1 Scripted Show at 9 O’Clock

in Women 18-34, Viewers 12-34 and Females 12-34,

and No. 1 Overall in Teens and Female Teens

“Secret Life’s” Season Opener Becomes ABC Family’s Most-Watched Program in the Hour in the Net’s History in Total Viewers and Across All Key Adult Demos

Make It or Break ItPosts ABC Family’s Best Monday 9 O’clock Numbers

in the Net’s History in Females 12-34 and Female Teens, and Highest Numbers

With Regular Programming Ever in Viewers, Adults 18-49 and Viewers 12-34

“Secret Life” and “Make It or Break It” Register Massive Triple-to-Quadruple Digit

Percent Increases Over Year-Ago Time Period Averages in Key Targets

“The Secret Life of the American Teenager” (8:00-9:00 p.m.)

The second season opener of ABC Family’s hit original series, “The Secret Life of the American Teenager,hit a series high in Total Viewers (4.7 million) and ranked as the show’s second-most-watched telecast on record in Adults 18-34 (1.4 million), Adults 18-49 (2.1 million) and Viewers 12-34 (2.9 million), behind only its season 1A Fall ’08 finale (9/9/08).

Impressively, “Secret Life’s” second season debut now stands as cable’s No. 1 scripted original series/season premiere this summer in Adults 18-34 and across core female 18-34, 18-49 and 12-34 demos, ahead of such high profile series as USA’s “Royal Pains” and “Burn Notice” and TNT’s “The Closer”.

“Secret Life” ranked as Monday’s No. 1 scripted TV show in Adults 18-34, Viewers 12-34 and across target Women demos (18-34, 18-49 and 12-34), and cable’s No. 1 scripted show in Adults 18-49.  In Teens (1.5 million) and Female Teens (1.3 million), “Secret Life” was Monday’s No. 1 TV program.

  • “Secret Life” recorded ABC Family’s largest audience in the hour ever in Total Viewers (4.7 million), Adults 18-34 (1.4 million), Adults 18-49 (2.1 million), Women 18-49 (1.6 million), Viewers 12-34 (2.9 million) and Females 12-34 (2.3 million).
  • “Secret Life” catapulted past year-ago time period levels (06/23/08), jumping by 699% in Total Viewers (4.7 million vs. 588,000), by 673% in Adults 18-34 (1.4 million vs. 181,000), by 534% in Adults 18-49 (2.1 million vs. 331,000) and by 1829% in Viewers 12-34 (2.9 million vs. 99,000).

“Make It or Break It” (9:00-10:00 p.m.)

ABC Family’s newest original series, “Make It or Break It” launched as the net’s No. 2 series launch ever in Adults 18-34 (606,000) and Viewers 12-34 (1.3 million), behind only the July ’08 debut of “The Secret Life of the American Teenager.”  Moreover, “Make It or Break It” also stood as the net’s second-most-watched series premiere on record in core women demos: Women 18-34 (511,000), Women 18-49 (840,000) and Females 12-34 (1.1 million).

Make It or Break It” stood as cable’s No. 1 scripted show in the hour in Women 18-34, Viewers 12-34 and Females 12-34, and TV’s No. 1 program overall in Females Teens (610,000).

  • “Make It or Break It” registered ABC Family’s best deliveries in the hour ever in Females 12-34 (1.1 million) and Female Teens (610,000), and the net’s best numbers on record with regular programming (excludes “25 Days of Christmas”) in Total Viewers (2.5 million), Adults 18-49 (1.0 million) and Viewers 12-34 (1.3 million).
  • “Make It or Break It” vaulted past year-ago time period averages by triple-digit percent margins, increasing by 181% in Total Viewers (2.5 million vs. 890,000), by 140% in Adults 18-34 (606,000 vs. 252,000), by 114% in Adults 18-49 (1.0 million vs. 468,000) and by 856% in Viewers 12-34 (1.3 million vs. 136,000).

Source: Nielsen Media Research (Preliminary National Ratings, Live + Same Day, 6/22/09, Year-Ago, 6/23/08; ABC Family: Nov. ’01- to date; Summer 09 to date: 6/1/09-6/22/09).

 
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