Donald Trump's stint at World Wrestling Entertainment didn't last long.
The colorful business personality participated in a promotional stunt that began last week when he purchased USA Network's "Monday Night Raw" show from WWE topper Vince McMahon in a scripted storyline. Company dubbed it the "Trump era." [...]
It also was a way to boost "Raw's" ratings. The stunt worked: "Raw" delivered a 4.5 rating/7 share, with 6.8 million overall viewers tuning in. The household rating was up 25% over the June 8 broadcast, which was watched by 5.5 million. It was the most-watched episode of "Raw" in more than seven years.