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USA Rules Cable Network Prime-time

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June 23rd, 2009

With its new show Royal Pains doing well, USA sat royally atop the cable network prime-time rankings yet again. For the week of June 15-21 it averaged 3.952 million viewers, again well ahead of second place Disney at 2.524 million.

Nickelodeon, as usual, took the #1 spot for Total Day cable viewers with an average of 2.218 million.

Note that we are currently in discussion with Nielsen Media about our use of their data. One element of that discussion is limiting our lists to 20 items. Sorry.

Prime-time Average Viewers (Live+SD)

Network (000s)
USA 3,952
DSNY 2,524
TNT 2,331
FOXN 2,073
NAN 1,940
TBSC 1,598
DISC 1,411
HGTV 1,263
A&E 1,252
TOON 1,181
FOOD 1,177
LIFE 1,154
TLC 1,141
FX 1,131
HIST 1,123
ESPN 1,112
FAM 1,090
ESP2 1,060
SPK 1,053
TRU 1,026

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Total Day Average Viewers (Live+SD)

Network (000s)
NICK 2,218
DSNY 1,879
NAN 1,667
USA 1,586
TNT 1,301
ADSM 1,251
FOXN 1,126
TOON 1,104
TBSC 863
DISC 789
TRU 733
A&E 731
SPK 712
FOOD 708
ESPN 701
HIST 659
FX 645
LIFE 644
HGTV 634
AMC 600

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All numbers Live+SD.
Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.

(28) Comments - Add Yours!

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  1. Casey Abell

    Nielsen’s paranoia about overall cable averages is laughable. Arbitron offers overall averages for all radio stations on their own site. So what would be so terrible about offering cable network averages? Those simple viewership averages don’t drive ad sales, anyway. All that money depends on demo information and individual show numbers.

  2. jay

    As along-time visitor to this site, I agree 1,000%. I don’t know if its paranoia or sheer vindictiveness, but for Nielsen to be so anally retentive about cable ratings is only one thing in the human vocabulary: Bullshit.

  3. It’s not just cable ratings folks, we’re limiting all our lists to 20 and there will likely be other changes as well. We will attempt to minimize the impact as best we can.

  4. David

    Well it is disappointing because this was my favorite list but I know it is not your fault.

  5. Wild Bill

    I see tvland did not make the top 20. That network has gone to shit.

  6. Chris

    Oh well :(

    I always found it more interesting to see how the lower-rated networks were doing than the top 20 but I guess I’ll never know anymore.

  7. Chris

    Wild Bill, TV Land is the one I was interested in watching with their recent changes, but now I guess we’ll never see any numbers. Was always hard to find theirs and this is the only place I know of that had them. Is there anywhere else?

  8. Me

    I too was looking for the TV Land ratings. I like to see how they are doing since they dumped on their core audience and changed their format.

  9. One time special for TVLand fans:

    TVLand Total Day: 577k, Primetime: 661k

  10. Me

    Thanks for the TV Land numbers!

  11. UKTVFan

    That’s a shame about being limited to a Top 20, since now the general public will essentially receive no information about non-Top 20 networks unless the network itself decides to publicize their ratings.

    This is probably good news for networks consistently near the bottom of the list, like BBC America, which probably doesn’t want it widely known that its primetime lineup averages less than 100,000 viewers each week (since last year, BBCA has pushed me to DVD and the internet for all the current UK comedies and dramas I watch, since they decided to turn into the “UK Reality Channel”).

  12. Chris

    THANKS Bill!!!!!

  13. Julia

    Well, this is pointless. I always come to this site every week to see how GSN’s ratings are doing. I guess I’ll never know anymore. Oh well…Neilsen is being stupid and petty. What would be the point of limiting things to 20 listings? I really see no reasoning behind this.

  14. Sam

    Does anyone know the numbers for BRAVO?

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