Comments on: TNS Media Research Calls For Change In Television Audience Measurement http://tvbythenumbers.zap2it.com/2009/06/24/tns-media-research-calls-for-change-in-television-audience-measurement/21376/ Wed, 15 Feb 2012 08:43:28 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Binda http://tvbythenumbers.zap2it.com/2009/06/24/tns-media-research-calls-for-change-in-television-audience-measurement/21376/comment-page-1/#comment-100205 Binda Wed, 24 Jun 2009 19:10:24 +0000 http://tvbythenumbers.com/?p=21376#comment-100205 Nielson ratings and the BCS are the two biggest things that are broken and everyone knows it and still it will never change. Nielson ratings and the BCS are the two biggest things that are broken and everyone knows it and still it will never change.

]]> By: clutz http://tvbythenumbers.zap2it.com/2009/06/24/tns-media-research-calls-for-change-in-television-audience-measurement/21376/comment-page-1/#comment-100160 clutz Wed, 24 Jun 2009 17:33:46 +0000 http://tvbythenumbers.com/?p=21376#comment-100160 A coworker of mine has a button that reads something like this: "Because that's how we've always done it" is NEVER the correct answer. It's time Nielsen finally opens their collective minds to such a notion. This is no longer just a matter of sample size, accurate meter technology, and proper calculations. Larger questions about the ratings system itself are starting to appear. How important is tuneaway compared to audience size metrics? What proof does Nielsen have that their demographic breakdowns are meaningful? How often are those breakdowns verified as an accurate, useful representation of the TV audience? Nielsen ratings are a lagging metric (can only tell you what happened after the fact); can set top box data provide data that's more of a leading metric (easier to notice trends, more predictive)? A coworker of mine has a button that reads something like this:
“Because that’s how we’ve always done it” is NEVER the correct answer.

It’s time Nielsen finally opens their collective minds to such a notion. This is no longer just a matter of sample size, accurate meter technology, and proper calculations. Larger questions about the ratings system itself are starting to appear. How important is tuneaway compared to audience size metrics? What proof does Nielsen have that their demographic breakdowns are meaningful? How often are those breakdowns verified as an accurate, useful representation of the TV audience? Nielsen ratings are a lagging metric (can only tell you what happened after the fact); can set top box data provide data that’s more of a leading metric (easier to notice trends, more predictive)?

]]> By: greennogo http://tvbythenumbers.zap2it.com/2009/06/24/tns-media-research-calls-for-change-in-television-audience-measurement/21376/comment-page-1/#comment-100159 greennogo Wed, 24 Jun 2009 17:28:47 +0000 http://tvbythenumbers.com/?p=21376#comment-100159 No...you have to cut off the head, impale the heart with a wooden stake and dissolve the body in Thermite plasma to kill Nielsen. No…you have to cut off the head, impale the heart with a wooden stake and dissolve the body in Thermite plasma to kill Nielsen.

]]> By: Shem http://tvbythenumbers.zap2it.com/2009/06/24/tns-media-research-calls-for-change-in-television-audience-measurement/21376/comment-page-1/#comment-100148 Shem Wed, 24 Jun 2009 16:58:02 +0000 http://tvbythenumbers.com/?p=21376#comment-100148 Does this mean that Nielsen will be dethroned?? Does this mean that Nielsen will be dethroned??

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