The season 4 premiere of America’s Got Talent was more than enough to push NBC to the top of the heap with an average 18-49 demo 2.6 rating for the night. The premiere of ABC’s The Superstars was anything but super.
Anchoring the win for NBC, the America’s Got Talent premiere demo rating was still down 14% from its season 3 premiere last June. In today’s broadcast world though, down 14% is the new up! Limping towards its finish tonight, I’m A Celebrity…Get Me Out of Here! fell to its lowest rating of the summer.
Going all new last night, ABC was still mired in 4th place. Besides the slow start for Superstars with only a 1.6 demo rating, a new episode of Better Off Ted was completely unwatched (Who will be the first to comment “But it was hardly promoted, I didn’t even know it was on!!!!”?), and Primetime: Family Secrets also delivered its lowest original rating ever.
CW’s Hitched or Ditched was flat in the 18-34 demo from last week. Fox’s Mental was down almost 20% in the 18-49 demo from last week.
|Time||Net||Show||18-49 Rating||18-49 Share||18-34 Rating||18-34 Share||Viewers Live+SD (million)|
|ABC||The Superstars (premiere)||1.5||5||1.1||4||4.477|
|NBC||I’m A Celebrity…Get Me Out of Here!||1.4||5||0.9||4||4.270|
|9:00||NBC||America’s Got Talent (premiere)||2.9||8||2.1||7||10.262|
|ABC||The Superstars (premiere)||1.6||5||1.1||4||4.078|
|CBS||The Mentalist (repeat)||1.6||5||0.8||3||9.133|
|CW||Hitched or Ditched||0.5||2||0.6||2||1.300|
|9:30||ABC||Better Off Ted||0.8||2||0.6||2||1.870|
|10:00||NBC||America’s Got Talent (premiere)||3.6||11||3.0||10||12.338|
|CBS||48 Hours Mystery (repeat)||1.5||4||0.9||3||7.160|
|ABC||Primetime: Family Secrets||1.2||3||0.9||3||3.359|
Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.
*Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
For more information see Numbers 101.