ABC Delivers Year-to-Year Increases on Wednesday

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

via press release:

Quick Take for Wednesday, June 24, 2009

(Fast Affiliate Live + Same Day Ratings)

ABC Delivers Year-to-Year Increases on Wednesday

in Viewers and Young Adults for the 3rd Week in a Row

“Wipeout” is No. 1 at 8pm in Total Viewers and Adults 18-49,

And for the 5th Consecutive Week Ranks No. 1 Across the Key Men Demos

“Wipeout” Retains 100% of its Week-ago Adults 18-49 Performance,

While Posting Increases Among Key Women and Kids 2-11

“I Survived a Japanese Game Show” Takes Second at 9pm to

NBC’s “America’s Got Talent” in Hard-to-Reach Men 18-34

“I Survived a Japanese Game Show” Improves on ABC’s Performance

On the Year-Ago Night in Total Viewers and Adults 18-49

ABC News’ “Primetime” Builds on its Lead-in, Sees its Audience Grow on the

Half-Hour and Draws ABC’s Largest Audience at 10pm in 6 Weeks

Wednesday Night (8:00-11:00 p.m.)

ABC ranked No. 2 to NBC on Wednesday night among Men 18-34 (1.4/5-tied) and Men 18-49 (1.6/5-tie).

  • For the 3rd week in a row, ABC’s Wednesday results were up from the same night last summer (6/25/08) in Total Viewers (5.5 million vs. 5.1 million) and Adults 18-49 (1.8/6 vs. 1.7/5).

“Wipeout” (8:00-9:00 p.m.)

ABC’s “Wipeout” ranked No. 1 in the 8 o’clock hour among Total Viewers (7.7 million) and Adults 18-49 (2.7/9-tie), taking the top spot in its time period among young adults for the 3rd time in its 5 telecasts during the summer. “Wipeout” outperformed the season finale of “I’m a Celebrity….Get Me Out of Here” by 3.3 million viewers (7.7 million vs. 4.4 million) and by 80% in Adults 18-49 (2.7/9 vs. 1.5/5).

  • For the 5th straight week, the ABC unscripted series finished No. 1 in its time slot across all key Men demos (M18-34 – 2.1/8, M18-49 – 2.5/9 and M25-54 – 2.6/9).
  • Wipeout” retained 100% of its week-ago Adults 18-49 performance, while posting increases among Women 18-49 (2.9/9), Women 25-54 (3.2/9) and Kids 2-11 (2.9/12 vs. 2.8/9).

“I Survived a Japanese Game Show” (9:00-10:00 p.m.)

ABC’s “I Survived a Japanese Game Show” ranked second in its time period among hard-to-reach Men 18-34 (1.6/5), behind only the Wednesday premiere of NBC’s “America’s Got Talent.”

  • “I Survived a Japanese Game Show” improved the hour for ABC over the same night last year (6/25/08) in both Total Viewers (4.2 million vs. 4.0 million) and Adults 18-49 (1.6/5 vs. 1.4/4).

“Primetime: Questions for the President: Prescription for America” (10:00-11:00 p.m.)

The ABC News special, “Primetime: Questions for the President: Prescription for America,” drew 4.7 million viewers, attracting the Net’s largest audience in the 10 o’clock hour in 6 weeks – since 5/13/09.

  • Building on its Total Viewer lead-in by 12% (4.7 million vs. 4.2 million), the ABC newsmagazine saw its audience grow from its first half-hour to its second half-hour (4.6 million to 4.8 million).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 32% currently, from 25% at the same point in 2008.  More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source:  Nielsen Media Research (Fast Affiliate Live + Same Day Program Ratings), 6/24/09.

blog comments powered by Disqus