Conan Beats Letterman In the Demos Every Night Of The Week

Categories: Late Night TV Ratings,Network TV Press Releases

Written By

June 25th, 2009

I bolded the past week's relevant Conan v. Dave numbers.

Here is CBS's spin on the same week's numbers.

via press release:

Conan WINS WEEK THREE IN EVERY KEY RATINGS DEMO ON EVERY NIGHT OF THE WEEK

'THE Tonight Show WITH Conan O'BRIEN' DOMINATES ITS THIRD WEEK OVER 'Late Show' IN EVERY IMPORTANT DEMO – ADULTS, MEN AND WOMEN 18-34, 18-49 AND 25-54 – DESPITE 'Late Show'S' PALIN BOOST

Conan HAS INCREASED 'TONIGHT'S' DEMO DOMINANCE, WINNING THE WEEK BY A 67 PERCENT MARGIN OVER 'Late Show,' UP FROM A 53 PERCENT WIN LAST YEAR AND A 34 PERCENT LEAD EARLIER THIS SEASON

CONAN DELIVERS DECISIVE DEMO MARGINS OVER ALL BROADCAST AND CABLE COMPETITION FOR THE WEEK

CONAN'S AUDIENCE IS 11 YEARS YOUNGER THAN 'Late Show'S,' AND CONAN IS EVEN YOUNGER THAN HE WAS ON 'LATE NIGHT' FOR THE SAME WEEK LAST YEAR

JIMMY FALLON WINS AT 12:35 A.M. BY A 60 PERCENT MARGIN, UP FROM 49 PERCENT FOR THE SAME WEEK LAST YEAR; IN MEDIAN AGE, JIMMY IS NINE YEARS YOUNGER THAN 'LATE LATE SHOW'

CARSON DALY TIES FERGUSON AND KIMMEL IN 18-49 RATING, BEATS THEM IN 18-34

UNIVERSAL CITY, Calif. – June 25, 2009 – "The Tonight Show with Conan O'Brien" has dominated key late-night ratings for the week of June 15-19, out-delivering CBS's "Late Show with David Letterman" in every important demographic– adults, men and women 18-34, 18-49 and 25-54 – on every night of the week.

Despite the ratings boost that came with Letterman's apology to Gov. Sarah Palin on the Monday, June 15 "Late Show," Conan's "Tonight" dominated the week in every key demographic, stretching his leads versus the same week last year and compared with the "Tonight" season-to-date average. Conan won the week by a 67 percent margin in adult 18-49 viewers (1.8 million adults 18-49 vs. 1.1 million for "Late Show"), up from a 53 percent win during the same week last year and up from a 34 percent "Tonight" margin for the season through the end of May.

In the younger half of the key 18-49 demographic, adults 18-34, Conan won the week by a towering 164 percent margin (930,000 adults 18-34 vs. "Late Show's" 352,000), up from 103 percent for the same week last year and up from 50 percent for "Tonight" this season through the end of May.

Conan also defeated all other broadcast and cable competition in the time period last week, delivering double- or triple-digit leads over the top cable networks in the time period among key demos: by 63 percent in adult 18-49 rating (1.3 vs. 0.8 for Adult Swim), 27 percent in adult 18-34 rating (1.4 vs. 1.1 for Adult Swim) and 114 percent in adult 25-54 rating (1.5 vs. 0.7 for USA). Conan's 1.3 rating in adults 18-49 also decisively outscored Comedy Central's "The Daily Show" (0.8) and "Colbert Report" (0.6).

NBC's late-night demographic surge extends to 12:35 a.m. ET, where "Late Night with Jimmy Fallon" out-delivered CBS's "Late Late Show with Craig Ferguson" in 18-49 viewers by a 60 percent margin last week (930,000 adults 18-49 vs. 581,000 for "Late Late Show"), up from a 49 percent margin for the same week last year and up from Jimmy's 46 percent margin through the end of May.

The median age of Conan's audience last week was 45.8, more than 11 years younger than Letterman's 57.0. Conan is also younger than he was a year ago on "Late Night," where the median age of his audience for this same week one year ago was 48.5.

At 12:35 a.m. ET, the median age of Jimmy Fallon's audience was 44.0, more than nine years younger than the 53.5 for "Late Late Show." ABC's "Nightline" (57.9) and "Jimmy Kimmel Live" (53.1) are also significantly older than "Tonight" and "Late Night."

Conan has won 15 of 15 nights to date over "Late Show" in adults 18-49 and virtually every other important demographic. Conan has also maintained his demographic dominance through every night to date of the current week of June 22, according to Nielsen's Local People Meters in 21 metered markets.

At 1:35 a.m. ET, "Last Call with Carson Daly" tied the adult 18-49 ratings of "Late Late Show" and "Kimmel." In adults 18-34, "Last Call" (0.4 rating) beat both "Late Late" and "Kimmel" (0.3 each).

For the week of June 15-19, Conan's average 1,763 million adults 18-49 topped the 1.058 million of Letterman; in total viewers, Conan's audience of 3.320 million persons trailed Letterman's 3.463 million; and in adults 18-34, Conan's 930,000 million out-scored Letterman's 352,000. At 12:35 a.m. ET, Jimmy Fallon's 930,000 million adults 18-49 for the week out-delivered Ferguson's 581,000; in total viewers, Jimmy's 1.601 million beat Ferguson's 1.547 million; and in adults 18-34, Jimmy's 467,000 topped Ferguson's 232,000.

WEEKLY AVERAGES
(According to in-home viewing figures from Nielsen Media Research for the week of June 15-19. Ratings reflect "live plus same day" data unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")

ADULTS 18-49

11:35 p.m. ET
NBC "Tonight," 1.3 rating, 6 share
CBS "Late Show," 0.8/3

ABC "Nightline," 0.7/3

12:05 a.m. ET
ABC "Kimmel," 0.4/2*

12:35 a.m. ET
NBC "Late Night," 0.7/4
CBS "Late Late Show," 0.4/3

1:35 a.m. ET
NBC "Last Call," 0.4/3*

TOTAL VIEWERS

11:35 p.m. ET
NBC "Tonight," 3.3 million viewers
CBS "Late Show," 3.5 million viewers

ABC "Nightline," 3.0 million viewers

12:05 a.m. ET
ABC "Kimmel," 1.3 million viewers*

12:35 a.m. ET
NBC "Late Night," 1.6 million viewers
CBS "Late Late Show," 1.5 million viewers*

1:35 a.m. ET
NBC "Last Call," 0.9 million viewers*

* Monday's "Last Call" and the Monday and Wednesday "Kimmel" telecasts were encores.

SEASON TO DATE

ADULTS 18-49

11:35 p.m. ET
NBC "Tonight Show with Conan O'Brien," 1.8/8
CBS "Late Show," 1.0/4
ABC "Nightline," 1.1/4

12:05 a.m. ET
ABC "Kimmel," 0.6/3

12:35 a.m. ET
NBC "Late Night with Jimmy Fallon," 0.8/5
CBS "Late Late Show," 0.6/3

1:35 a.m. ET
NBC "Last Call," 0.5/4

TOTAL VIEWERS

11:35 p.m. ET
NBC "Tonight Show with Conan O'Brien," 4.6 million viewers
CBS "Late Show," 3.8 million viewers
ABC "Nightline," 3.8 million viewers

12:05 a.m. ET
ABC "Kimmel," 1.7 million viewers

12:35 a.m. ET
NBC "Late Night with Jimmy Fallon," 2.1 million viewers
CBS "Late Late Show," 1.9 million viewers

1:35 a.m. ET
NBC "Last Call," 1.2 million viewers

SELECTED CABLE RESULTS, WEEK OF JUNE 15-19

NATIONAL ADULT 18-49 RATING

Comedy Central, 11 p.m. ET, "The Daily Show," 0.8
Comedy Central, 11:30 p.m. ET, "The Colbert Report," 0.6

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.8
Adult Swim, 12:30-1:30 a.m. ET, 0.5

Each adult 18-49 rating point equals 1.32 million viewers

TOTAL VIEWERS

Comedy Central, 11 p.m. ET, "The Daily Show," 1.6 million
Comedy Central, 11:30 p.m. ET, "The Colbert Report," 1.3 million

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.1 million
Adult Swim, 12:30-1:30 a.m. ET, 1.2 million

 
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