Late Show with David Letterman Tops The Tonight Show Among Viewers For the Week
via press release:
“Late Show with David Letterman” Tops “The Tonight Show”
Among Viewers in a Full Week of Original Broadcasts for the First Time Since 2005
“Late Show” Continues To Narrow the Gap in Adults 18-49
“The Late Late Show with Craig Ferguson” Closes the Gap with “Late Night with Jimmy Fallon”
CBS’s LATE SHOW with DAVID LETTERMAN beat “The Tonight Show” in viewers for the first time in a full week of original broadcasts since December 2005, according to Nielsen live plus same day ratings for the week ending June 19, the third week since Conan O’Brien took over as host of “The Tonight Show.”
LATE SHOW with DAVID LETTERMAN delivered a 2.5/06 in households with an average of 3.46m viewers, up +14% in households (from 2.2/06) and +13% in viewers (from 3.05m) compared to the same week last year.
LATE SHOW beat “The Tonight Show” in households (2.5/06 vs. 2.3/06, +9%) and viewers (3.46m vs. 3.32m, +4%). LATE SHOW beat “The Tonight Show” in viewers against an all-first run week of “Tonight Show” broadcasts for the first time since the week ending December 2, 2005 (the week Oprah Winfrey appeared on LATE SHOW).
LATE SHOW has also narrowed the gap with “The Tonight Show” in adults 18-49, trailing by just -0.5 this week, compared to -0.6 last week and by -1.4 rating points in Conan O’Brien’s premiere week.
THE LATE LATE SHOW with CRAIG FERGUSON posted a 1.2/04 in households with 1.55m viewers, up +9% in households (from 1.1/04) and +7% in viewers (from 1.44m) compared to the same week last year.
LATE LATE SHOW tied “Late Night with Jimmy Fallon” in households (1.2/04, each). LATE LATE SHOW beat “Late Night” on two nights in viewers: Monday (1.63m vs. 1.61m) and Thursday (1.66m vs. 1.43m). LATE LATE SHOW was in its closest competitive position with “Late Night” since the week ending May 8, 2009 in both households and viewers and since the week ending May 22, 2009 in both adults 18-49 and adults 18-34.