Comments on: Teens TV Usage Up Too, Like Everybody Else

By: Mark

Mark — Fri, 26 Jun 2009 12:14:47 +0000

I’m only 18, just a year out of the teenage demo, but as a teen most people I knew didn’t watch too much TV, and if they did they mostly watched cable.

I was probably the only teenager that watched CBS 90% of the time.

By: NN

NN — Fri, 26 Jun 2009 08:01:29 +0000

Nielsen – Defending the status quo, until the status is no longer quo.

By: Bill Gorman

Bill Gorman — Thu, 25 Jun 2009 18:57:27 +0000

Households Using Television (HUT): The percentage of all television households in a survey area with one or more sets in use during a specific time period. The sum of the average ratings for a given time period will sometimes be higher than the HUT number because of households viewing multiple programs at the same time. If a household is watching two programs, it is counted toward each program rating but only once toward a HUT number.

PUT is People Using Television, but the explanation is essentially the same.

In this case Nielsen’s legend is a bit opaque, and “HUT/PUT viewing source” basically = television.

By: 0megapart!cle

0megapart!cle — Thu, 25 Jun 2009 18:49:30 +0000

HUT/PUT?

By: Yitzy

Yitzy — Thu, 25 Jun 2009 17:33:53 +0000

The third takeaway is pretty interesting. But as a teen, although I live outside the US, I can agree.

By: QW

QW — Thu, 25 Jun 2009 17:14:59 +0000

I see the teen ratings regularly. While it’s true that both adults and teens watch American Idol in huge numbers, after that, the top shows are significantly different, and I think it’s odd that Nielsen would try to suggest otherwise in an attempt to push the idea that “Teens! They’re just like everyone else!”

After American Idol, the shows most popular with teens are The Secret Life of the American Teenager; a variety of sitcoms on Nickelodeon and the Disney Channel; Family Guy (both on FOX and Adult Swim); Nick-at-Nite stuff airing on nights Nickelodeon’s shows are new; wrestling. Then, yes, come shows that are popular with adults, like Grey’s Anatomy, House, and Desperate Housewives.