ABC Family Claims Most-Watched June in Prime in Total Viewers

Categories: Network TV Press Releases

Written By

June 30th, 2009

via press release:

Ratings Highlights for June 09

Final National Ratings

ABC Family Claims Most-Watched June in Prime in Total Viewers

and Across all Key 18-34, 18-49 and 12-34 Demos

June 09 Wraps as ABC Family’s Most-Watched June Ever in Total Day in Adults/Women 18-34 and 18-49, and Females 12-34

ABC Family Delivers Top 5 Ranks Versus All Cable in Prime in Teen Demos, and Places Among the Top 10 in Women 18-34, Viewers 12-34 and Females 12-34

The Second Season Premiere of “The Secret Life of the American Teenager” is Cable’s No. 1 Scripted Telecast for the Month in Females 12-34, and the

No. 1 Scripted Series Telecast on All Cable in Viewers 12-34 and Female Teens

Posting Record or Near Record Deliveries in its Second Season Premiere, “Secret Life” is Cable’s No. 1 Original Series Debut of Summer 09 in Adults 18-34, and the No. 1 Scripted Series Launch of the 08/09 Season in Key Women and Viewers 12-34

The Debut of “Make It or Break It” Stands as the Month’s No. 2

Scripted Telecast on Ad-Supported Cable in Females 12-34

Make It or Break It” Ranks as the Net’s No. 2 Original Series Launch Ever in Adults 18-34, Adults 18-49 and Across All Key Women/Female Demos

ABC Family – June 09

Powered by the return of breakout original hit, “The Secret Life of the American Teenager” and the launch of newest original series, “Make It or Break It,” ABC Family recorded best-ever June deliveries in Prime in Total Viewers (1.3 million), Adults 18-34 (282,000), Adults 18-49 (551,000) and Viewers 12-34 (479,000) - - and with all three key female targets - - posting solid gains over year-ago across key categories.

ABC Family finished as a Top 5 cable network in Prime Teens 12-17 (No. 3 – 197,000) and Female Teens (No. 3 - 136,000), and secured Top 10 ranks in Total Viewers (No. 10 – 1.3 million), Women 18-34 (No. 10 – 181,000), Viewers 12-34 (No. 7 – 479,000) and Females 12-34 (No. 7 – 317,000).

Year-to-year, ABC Family registered strong increases across key demos in Prime including by 8% in Total Viewers (1.3 million vs. 1.2 million), by 13% in Adults 18-34 (282,000 vs. 249,000), by 12% in Adults 18-49 (551,000 vs. 490,000) and by 15% in Viewers 12-34 (479,000 vs. 417,000).

In Total Day, ABC Family recorded June highs in Adults 18-34 (179,000), Women 18-34 (124,000), Adults 18-49 (301,000), Women 18-49 (202,000) and Females 12-34 (213,000 – tied June 08).

“The Secret Life of the American Teenager” – Mondays, 8:00 – 9:00 p.m.

On Monday, June 22, 2009, “Secret Life” opened its second season posting a series high in Total Viewers (4.7 million), and second-best numbers ever in Adults 18-34 (1.4 million), Adults 18-49 (2.1 million) and Viewers 12-34 (2.9 million).

In June 09, “Secret Life” ranked as cable’s No. 1 scripted telecast in Females 12-34, and the No. 1 scripted series telecast in Viewers 12-34 and Female Teens.  Additionally, “Secret Life” stood as ad-supported cable’s No. 1 telecast this month in Female Teens.

Impressively, Monday’s season debut became cable’s No. 1 scripted series premiere of the 2008/09 season to date in Women 18-34, Women 18-49 and Viewers 12-34, and the No. 1 scripted original premiere of Summer 09 so far in Adults 18-34.

  • On Monday, June 22, “Secret Life’s” season premiere ranked as Monday’s No. 1 scripted TV show in Adults 18-34, Viewers 12-34 and across target Women demos (18-34, 18-49 and 12-34), and cable’s No. 1 scripted show in Adults 18-49.  In Teens (1.5 million) and Female Teens (1.3 million), “Secret Life” was Monday’s No. 1 TV program.
  • “Secret Life’s” sophomore opener recorded ABC Family’s largest audience in the hour ever in Total Viewers (4.7 million), Adults 18-34 (1.4 million), Adults 18-49 (2.1 million), Women 18-49 (1.6 million), Viewers 12-34 (2.9 million) and Females 12-34 (2.3 million).

Make It or Break It” – Mondays, 9:00 – 10:00 p.m.

On the heels of its launch as ABC Family’s No. 2 original series debut in the net’s history in several key demos, “Make It or Break It” ranked as the month’s No. 2 ad-supported scripted cable telecast in Females 12-34 (1.1 million/2.4 rating).

  • On Monday, June 22, newest original series, “Make It or Break It” launched as the net’s No. 2 series debut ever in Adults 18-34 (606,000), Women 18-34 (511,000), Women 18-49 (840,000),  Viewers 12-34 (1.3 million) and Females 12-34 (1.1 million), behind only the July ’08 debut of “The Secret Life of the American Teenager.”
  • “Make It or Break It” stood as cable’s No. 1 scripted show in the hour the day of its debut in Women 18-34 (511,000), Viewers 12-34 (1.3 million) and Females 12-34 (1.1 million), and TV’s No. 1 program overall in Females Teens (610,000).
  • “Make It or Break It” registered ABC Family’s best deliveries in the hour ever in Females 12-34 (1.1 million) and Female Teens (610,000), and the net’s best numbers on record with regular programming (excludes “25 Days of Christmas”) in Total Viewers (2.5 million), Adults 18-49 (1.0 million) and Viewers 12-34 (1.3 million).

Source: Nielsen Media Research (National Ratings, June 09: 6/1/09-6/28/09, Most Current: Live + SD, blended with Live + 7, when available).

 
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