ABC is Up Week to Week by Wide Margins in Viewers and Adults 18-49

Categories: Network TV Press Releases

Written By

June 30th, 2009

via press release:

Primetime Ratings Report

For the week of June 22, 2009

(Based on National Live + Same Day Program Ratings)

ABC is Up Week to Week by Wide Margins in Viewers and Adults 18-49

ABC’s “Wipeout” and “Bachelorette” Finish in the Week’s Top 10 in Adults 18-49

And ABC News’ “20/20” Special on Thursday is the Week’s No. 1 Newsmagazine

“The Bachelorette” Makes ABC the Most-Watched Net on Monday from 8-10pm

“Newlyweds” Beats its CBS and NBC Time Slot Competition with Adults 18-34

ABC’s “Superstars” Opener Defeats NBC’s Tuesday Finale of “I’m a Celebrity,”

Posting the Net’s Strongest Non-Sports Numbers in the Time Slot this Summer

Against Stiff Competition from NBC’s “America’s Got Talent” Opener, ABC News’ “Primetime: Family Secrets” Surges from on its Lead and Builds from Start to Finish

For the 3rd Straight Week, ABC is Up Year to Year on Wednesday Night

Wipeout” Places No. 1 Wednesday at 8pm in Total Viewers and Adults 18-49,

And for the 5th Consecutive Week Ranks No. 1 Across the Key Men Demos

Wipeout” is Up Week to Week Among Adults 18-49, Key Women and Kids 2-11

“I Survived a Japanese Game Show” Improves is Slot Year to Year in Adults 18-49

ABC News’ Special “Primetime” Generates ABC’s Largest Audience in

Wednesday’s 10pm Hour since the Season Finale of “Lost” 6 Weeks Ago

ABC News’ “20/20: Farrah Fawcett” Special is the Top TV Show in Thursday’s

10pm Hour and ABC’s Top Non-Sports Summer Draw in the Slot in Close to 3 Years

WEEK No. 40:

ABC’s primetime results were up over the prior week by 22% in Total Viewers (4.5 million vs. 3.7 million) and by 18% in Adults 18-49 (1.3/4 vs. 1.1/4).

Rankings:  ABC’s “Wipeout(No. 6) and “The Bachelorette” (No. 10) finished among the week’s Top 10 TV shows among Adults 18-49. ABC News’ special edition of20/20: Farrah Fawcett: Her Life, Her Loves and Her Legacy” was TV’s top-rated newsmagazine for the week in Adults 18-49 and Adults 25-54.

Monday

“The Bachelorette” (8:00-10:02 p.m.)

“The Bachelorette” attracted 6.8 million viewers and a 2.3 rating, 7 share in Adults 18-49, making ABC the most-watched network in the 2-hour time period. “The Bachelorette” defeated its unscripted competition in the 2-hour time period, “I’m a Celebrity…Get Me Out of Here!,” by 2.6 million viewers (6.8 million vs. 4.2 million) and by 53% in Adults 18-49 (2.3/7 vs. 1.5/5), topping the NBC unscripted series by its widest margin among Adults 18-49, in their final head-to-head Monday airing (+19% on 06/08/09 and +33% on 6/15/09).

“Here Come the Newlyweds” (10:02-11:00 p.m.)

ABC’s “Here Come the Newlyweds” beat out its network rivals in the 10 o’clock hour, topping both CBS (“CSI: Miami”) and NBC (“Dateline”) with Adults 18-34 (1.2/4) and Women 18-34 (1.6/5).

Tuesday

ABC’s Tuesday saw increases over the prior week by 1.3 million viewers (3.6 million vs. 2.3 million) and by 86% in Adults 18-49 (1.3/4 vs. 0.7/2), posting the Net's best young adult performance on the night with non-sport programming this summer.

“Superstars” (8:00-9:30 p.m.)

The series premiere of “Superstars” turned in ABC's strongest non-sports numbers in the 90-minute time period this summer in Total Viewers (4.3 million) and across each of the key Adults demographics: Adults 18-34 - 1.1/4, Adults 18-49 - 1.5/5 and Adults 25-54 - 1.9/5.

  • Head-to-head in the 8 o'clock hour, “Superstars” beat its unscripted competition, NBC's Tuesday finale of "I'm a Celebrity…Get Me Out of Here!" in both Total Viewers (4.4 million vs. 4.3 million) and Adults 18-49 (1.5/5 vs. 1.4/5).  

“Primetime: Family Secrets” (10:00-11:00 p.m.)

Opposite stiff competition from the final hour of NBC’s 2-hour season premiere of “America’s Got Talent,” the season opener of ABC News’ “Primetime: Family Secrets,” built on its lead-in by 1.5 million viewers (3.3 million vs. 1.8 million) and by 38% in Adults 18-49 (1.1/3 vs. 0.8/2).

  • The ABC newsmagazine saw its audience grow from its first half-hour to its second half-hour in Total Viewers (3.1 million to 3.4 million) and Adults 18-49 (1.1/3 to 1.2/3).

Wednesday

For the 3rd week in a row, ABC’s Wednesday results were up from the same night last summer (6/25/08) in Total Viewers (5.5 million vs. 5.1 million) and Adults 18-49 (1.8/6 vs. 1.7/5).

Wipeout” (8:00-9:02 p.m.)

ABC’s “Wipeout” ranked No. 1 in the 8 o’clock hour among Total Viewers (7.8 million) and Adults 18-49 (2.8/9), taking the top spot in its time period among young adults for the 3rd time in its 5 telecasts during the summer. “Wipeout” outperformed the season finale of “I’m a Celebrity….Get Me Out of Here” by 3.5 million viewers (7.8 million vs. 4.3 million) and by 80% in Adults 18-49 (2.7/9 vs. 1.5/5).

  • For the 5th straight week, the ABC unscripted series finished No. 1 in its time slot across all key Men demos (M18-34 – 2.1/8, M18-49 – 2.6/9 and M25-54 – 2.8/9).
  • Wipeout” grew 4% from it’s week-ago Adults 18-49 performance (2.8/9 vs. 2.7/9), as well as among Women 18-49 (+7% - 3.0/10 vs. 2.8/9), Women 25-54 (+7% - 3.2/10 vs. 3.0/9) and Kids 2-11 (+21% - 2.9/12 vs. 2.4/9).

“I Survived a Japanese Game Show” (9:02-10:00 p.m.)

ABC’s “I Survived a Japanese Game Show” ranked second in its time period among its network rivals among hard-to-reach Men 18-34 (1.5/5-tie), behind only the Wednesday premiere of NBC’s “America’s Got Talent.”

  • “I Survived a Japanese Game Show” improved the hour for ABC over the same night last year (6/25/08) among Adults 18-49 (1.5/5 vs. 1.4/4).

“Primetime: Questions for the President: Prescription for America” (10:00-11:00 p.m.)

The ABC News special, “Primetime: Questions for the President: Prescription for America,” drew 4.7 million viewers, attracting the Net’s largest audience in the time period in 6 weeks – since 5/13/09.

  • The ABC News Special surged from its lead-in by 18% in Total Viewers (4.7 million vs. 4.0 million), and gained audience from its first half-hour to its second half-hour (4.6 million to 4.8 million).

Thursday

20/20: The Life and Death of Michael Jackson” (9:00-10:00 p.m.)

The ABC News special edition of “20/20: The Life and Death of Michael Jackson” delivered the Net’s highest non-sports ratings in the hour among Adults 18-49 (1.7/5) and Adults 25-54 (2.2/6) in 5 weeks – since 5/21/09.

“20/20: Farrah Fawcett: Her Life, Her Love and Her Legacy” (10:00-11:00 p.m.)

ABC News’ “20/20: Farrah Fawcett: Her Life, Her Loves and Her Legacy” drew 8.2 million viewers, a 2.2/7 in Adults 18-49 and a 2.9/8 in Adults 25-54.

  • The ABC newsmagazine registered as the top TV show the 10 o’clock hour with Total Viewers, Adults 18-49 and Adults 25-54, delivering the Network’s highest non-sports summer numbers in the time period in close to 3 years – since 8/17/06.
  • “20/20:  Farrah Fawcett” qualified as Thursday’s No. 1 TV program in the Adult 25-54 news demo.

Friday

“20/20” (10:00-11:00 p.m.)

ABC News’ “20/20” took second in the 10 o'clock hour in Total Viewers (6.1 million), Adults 18-49 (1.5/5) and Adults 25-54 (2.0/6). The ABC newsmagazine drew its largest audience on the night this summer. In fact, "20/20" drew its largest audience on the night in 9 weeks - since 5/1/09.

WEEK NO. 40:

ADULTS 18-49 TOTAL VIEWERS

No.1 NBC 1.6      No.1 CBS   6,510,000

No.2 FOX 1.5      No.2 NBC   5,520,000

No.3 ABC 1.3      No.3 ABC   4,470,000

No.3 CBS 1.3      No.4 FOX   4,200,000

No.5 CW  0.3      No.5 CW      920,000

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 32% currently, from 25% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (National Live+Same Day Program Ratings), week of 6/22/09, unless stated otherwise.

 
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