'America's Got Talent' Is The #1 Non-Sports Telecast Of the Summer In Total Viewers

Categories: Network TV Press Releases

Written By

July 1st, 2009

via press release:

'AMERICA'S GOT TALENT' IS THE #1 NON-SPORTS TELECAST OF THE SUMMER IN TOTAL VIEWERS, AND THE #1 NON-SPORTS TELECAST ON THE BROADCAST NETWORKS IN 18-49
'AMERICA'S GOT TALENT' GROWS 16 PERCENT IN 18-49 AND 13 PERCENT IN TOTAL VIEWERS VERSUS ITS WEEK-AGO PREMIERE

'TALENT' IS UP VERSUS LAST YEAR'S SECOND TUESDAY TELECAST BY 19 PERCENT IN 18-49 AND 11 PERCENT IN TOTAL VIEWERS

'TALENT' PACES NBC TO A NIGHTLY WIN IN ALL KEY DEMOGRAPHICS - ADULTS, MEN AND WOMEN 18-34, 18-49 AND 25-54

UNIVERSAL CITY, Calif. - July 1, 2009 - Last night, "America's Got Talent" grew dramatically versus its week-ago premiere to set new highs in both adults 18-49 and total viewers for non-sports programming this summer, according to "fast affiliate-based" "live plus same day" viewing figures from Nielsen Media Research.

Last night from 9-10 p.m. ET, week two of "America's Got Talent" (3.7 rating, 11 share in adults 18-49, 12.9 million viewers overall) scored the highest 18-49 rating of the summer to-date for a non-sports telecast on the broadcast networks, and delivered the largest overall viewership of the summer to-date for a non-sports telecast in all of television - broadcast or cable.

"America's Got Talent" was the #1 program of the night on the broadcast networks in every significant measure - adults, men and women 18-34, 18-49, 25-54, teens 12-17, kids 2-11 and total viewers - pacing NBC to a nightly win in adults 18-49 and all other key demographic measures, pending updates.

Versus the prior Tuesday's two-hour premiere, last night's "Talent" is up 16 percent in adults 18-49 (3.7/11 vs. a 3.2/10 from 9-11 p.m. on Tuesday, June 23) and up 13 percent or more than 1.4 million persons in total viewers (12.9 million vs. 11.5 million). Versus last Tuesday's "Talent" premiere in the same 9-10 p.m. hour, last night's telecast is up 28 percent in adults 18-49 (3.7 vs. 2.9) and 23 percent or 2.4 million persons in total viewers (12.9 million vs. 10.5 million).

Week two of "America's Got Talent" is up versus week two of "Talent" last year by 19 percent in 18-49 rating (3.7/11 vs. a 3.1/9 from 9-11 p.m. on June 24, 2008) and 11 percent or 1.2 million persons (12.9 million vs. 11.7 million).

"America's Got Talent" grew from its first half-hour to its second by 15 percent in 18-49 rating (to a 3.9/11 from a 3.4/10) and by 14 percent or 1.7 million persons in total viewers (to 13.8 million from 12.1 million).

From 8-9 p.m. ET, an encore telecast of last week's "America's Got Talent" (2.3/8 in 18-49, 8.2 million viewers overall) ranked #1 in most key demos, including adults, men and women 18-49 and 18-34. In head-to-head competition from 8-9 p.m. the "Talent" rebroadcast topped a first-run telecast of ABC's "Superstars" by 77 percent in adults 18-49 (2.3/8 vs. a 1.3/4 for "Superstars" in that hour) and by 94 percent or nearly 4.0 million persons in total viewers (8.2 million vs. 4.2 million)

From 10-11 p.m. ET, an encore telecast of "Law & Order; Special Victims Unit" (1.8/6 in 18-49, 7.3 million viewers overall) ranked #2 in adults 18-49, finishing within one share of the time period lead, and was #1 among the broadcast networks in adults 18-34, men 18-34 and women 18-34 (tied).

Preliminary 18-49 averages for Tuesday night are: NBC, 2.6/8; CBS, 2.0/6; ABC and Fox, 1.0/3; CW, 0.3/1. In overall total viewers, June 30preliminary results are: CBS, 9.7 million; NBC, 9.5 million; ABC, 3.5 million; Fox, 2.9 million; CW, 0.9 million.

Note that all national ratings are "live plus same day" unless otherwise indicated.

 
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