Univision the #2 Network in the Country in Overall Prime Among All Adults 18-34

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via press release:

Univision the #2 Network in the Country in Overall Prime

Among All Adults 18-34, Regardless of Language

NPM Broadcast Prime Highlights Week of 06/22/09

•      For two consecutive weeks and regardless of language, Univision has been the #2 network in the country in overall prime among all Adults 18-34 (911,000) beating ABC, CBS, NBC, and CW.  Additionally, Univision ranked #1 among Kids 2-11 (427,000), #3 among Teens 12-17 (153,000) and #5 among all Adults 18-49 (1.7 million), Persons 2+ (3.3 million) and Households (2.0 million).

•      Univision out-delivered ABC, CBS, NBC, or FOX every night last week among Adults 18-34, Teens 12-17 and on 6 out of 7 nightsamong Adults 18-49.

•      Univision had more programs in the Top 20 than any other network for the week, with 9 among Adults 18-34 and 4 of the Top 20 Shows among Adults 18-49.

•      Regardless of language, Univision captured the #1 network ranking on Friday night among all Adults 18-34 (1.0 million) and Teens 12-17 (188,000).  Additionally, Univision was the #2 primetime network on Friday night among Adults 18-49 (1.9 million).

•      The Top 3 Programs on Friday night among Adults 18-34 were on Univision with #1 “Mañana Es Para Siempre” (Tomorrow is Forever), #2  “Cuidado Con El Angel” (Don’t Mess with the Angel) and #3 a special presentation “Michael Jackson La Leyenda” (Michael Jackson the Legend).

•      Season-to-Date, Univision is experiencing year-to-year audience growth of +1% in prime time among all Adults 18-49 while the English-language broadcast networks are reporting declines: ABC (-6%), NBC (-4%), FOX (-17%) and CW (-20%).

•      “Cuidado Con El Angel” (Don’t Mess with the Angel) made Univision the #1 network in the M-F 8pm to 9pm time period among all Adults 18-34 (1.1 million) and Teens 12-17 (263,000) and ranked #3 among Adults 18-49 (1.9 million) and Women 18-49 (1.2 million).

•      “Mañana Es Para Siempre” (Tomorrow is Forever) helped Univision capture the #1 network ranking in the M-F 9pm to 10pm hour among Adults 18-34 (1.4 million) and #2 among Adults 18-49 (2.5 million), Women 18-49 (1.5 million) and Teens (196,000).

•      Univision’s 10pm checker-board programming helped the network garner the #2 position in that hour among Adults 18-34 (949,000).

•      “Mujeres Asesinas” (Killer Women) helped the network rank #1 in the Thursday 10pm to 11p hour among Adults 18-34 (1.0 million).

•      Univision was the #2 broadcast network on Saturday night thanks to “Sabado Gigante” (Giant Saturday) among Adults 18-34 (478,000).

NPM Broadcast Prime Network Rankers for 06/22/09 through 06/28/09

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