nielsen wire reports that NASCAR ratings for Fox are substantially higher among drivers of Chevrolet, Ford and Dodge cars. Not terribly surprising, but interesting to see the numbers.
NASCAR race viewers in Q1/09 were more likely than the average consumer to drive American:
- Drivers of Chevrolet, sponsor of Tony Stewart and Hendrick Motorsports, had 70% higher ratings compared to the composite.
- Drivers of Ford, who sponsors one of NASCAR’s brightest stars in Carl Edwards, had 64% higher ratings.
- Drivers of Dodge, which is now partially owned by a Fiat, is still considered by many an American car, and had 59% higher ratings.
via Nielsen Wire.