Telemundo Delivers Best June Primetime Ratings In Network History Among Key Demos

Categories: Network TV Press Releases

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July 6th, 2009

via press release:

TELEMUNDO DELIVERS BEST JUNE PRIMETIME RATINGS IN NETWORK HISTORY AMONG KEY DEMOS

Network Increases Primetime Share Among Spanish-Language Networks To 25% in Adults 18-49 and 27% in Adults 18-34

Fastest Growing Spanish-Language Broadcaster in Primetime

MIAMI – July 6, 2009 - Telemundo, a leading producer of high-quality content for Hispanics in the U.S. and audiences around the world, announced its June NTI results today. According to Nielsen Media Research, Telemundo is the fastest growing Spanish-language broadcast network with year-over-year growth in Monday through Sunday and Monday through Friday prime among key demos, including Adults 18-49 and Adults 18-34.

Telemundo's June delivery for Monday through Sunday prime was the network's best ever among Adults 18-49, Adults 18-34 and Persons 2+. Telemundo increased +36% in Adults 18-49 when compared with June 2008 (682,000 vs. 500,000). Telemundo's share of Spanish among the three major Spanish-language broadcast networks increased 5 points to 25%. Telemundo also increased +48% in Adults 18-34 over last year (418,000 vs. 282,000). The network's share of Spanish among the demo increased 8 points to 27%. June marks the network's ninth consecutive month of year-over-year growth in Monday through Sunday prime.

June 2009 marks Telemundo's second-best delivery in network history for the month among Women 18-49 and Women 18-34. Year-to-year, Telemundo's delivery among Women 18-49 increased +9% (302,000 vs. 276,000) while Women 18-34 grew +11% (175,000 vs. 157,000). Over 1.1 million total viewers (Persons 2+) tuned in to Telemundo primetime programming every night during the month of June, an increase of +27% over last year.

In Monday through Friday prime, June 2009 was Telemundo's strongest June ever among Adults 18-34 and Persons 2+. Compared to last year, Telemundo increased +49% in Adults 18-34 (429,000 vs. 288,000), outpacing the Spanish-language competition. The network's share of Spanish in the demo increased 7 points to 24% in June 2009. Telemundo averaged 694,000 Adults 18-49, up +35% versus June 2008 (514,000). The network's share of Spanish was 22%, up 4 points over last year. Telemundo's delivery among Women 18-49 increased +2% year-over-year (318,000 vs. 313,000).

On average, nearly 1.2 million total viewers (Persons 2+) tuned in to Telemundo prime during weeknights, an increase of +22% over last year.

Second Quarter

Telemundo delivered its best ever second quarter (2Q 2009) in the history of the network for Monday through Sunday and Monday through Friday prime among Adults 18-49, Adults 18-34 and Persons 2+.

The network averaged 702,000 viewers among Adults 18-49 with a 22 share of Spanish in Monday through Friday prime, up +31% in delivery and 4 share points over 2Q 2008 (534,000/18 share). This performance gave Telemundo its best quarterly results in Monday through Friday prime in 13 quarters, dating back to 1Q 2006 (736,000). Among Adults 18-34, the network increased +39% (401,000 vs. 289,000) compared with 2Q 2008.

On average, 1.2 million viewers tuned in to Telemundo prime during week (M-F) nights in 2Q 2009, an increase of +19% versus the same quarter last year. Telemundo's momentum in Monday through Friday prime continues as 2Q 2009 gave the network its fourth consecutive period of quarter-to-quarter growth.

Telemundo averaged 655,000 among Adults 18-49 in Monday through Sunday prime during 2Q 2009, pacing +26% ahead of 2Q 2008 (521,000). The share of Spanish was up 4 points to 23%. On average, 1.1 million total viewers tuned in to Telemundo prime every single night in 2Q 2009, an increase of +17% over 2Q 2008 (943,000).

Telemundo outpaced its Spanish-language competition in growth among Adults 18-49 in both Monday through Sunday and Monday through Friday prime. Telemundo also grew at a faster rate than its competition among Adults 18-34 in Monday through Sunday prime. The network was up +32% (378,000 vs. 287,000) in the demo.

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About Telemundo:
Telemundo Communications Group ("Telemundo"), a division of NBC Universal, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. Telemundo's multiple platforms include Telemundo, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events reaching 93% of U.S. Hispanic viewers in 210 markets through its 15 owned-and-operated stations, 45 broadcast affiliates, and 800 cable affiliates; mun2, the preeminent voice for bicultural Hispanics in the U.S. reaching over 30 million U.S. TV households nationwide on digital and analog cable, satellite and free television; Telemundo Digital Media, which leverages Telemundo's original content for distribution across digital and emerging platforms including mobile devices and www.telemundo.com <http://www.telemundo.com/> and www.holamun2.com <http://www.holamun2.com/>; and Telemundo Internacional, the company's international distribution arm which has positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.

 
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