via press release:
TELEMUNDO DELIVERS BEST JUNE PRIMETIME RATINGS IN NETWORK HISTORY AMONG KEY DEMOS
Network Increases Primetime Share Among Spanish-Language Networks To 25% in Adults 18-49 and 27% in Adults 18-34
Fastest Growing Spanish-Language Broadcaster in Primetime
MIAMI – July 6, 2009 – Telemundo, a leading producer of high-quality content for Hispanics in the U.S. and audiences around the world, announced its June NTI results today. According to Nielsen Media Research, Telemundo is the fastest growing Spanish-language broadcast network with year-over-year growth in Monday through Sunday and Monday through Friday prime among key demos, including Adults 18-49 and Adults 18-34.
Telemundo’s June delivery for Monday through Sunday prime was the network’s best ever among Adults 18-49, Adults 18-34 and Persons 2+. Telemundo increased +36% in Adults 18-49 when compared with June 2008 (682,000 vs. 500,000). Telemundo’s share of Spanish among the three major Spanish-language broadcast networks increased 5 points to 25%. Telemundo also increased +48% in Adults 18-34 over last year (418,000 vs. 282,000). The network’s share of Spanish among the demo increased 8 points to 27%. June marks the network’s ninth consecutive month of year-over-year growth in Monday through Sunday prime.
June 2009 marks Telemundo’s second-best delivery in network history for the month among Women 18-49 and Women 18-34. Year-to-year, Telemundo’s delivery among Women 18-49 increased +9% (302,000 vs. 276,000) while Women 18-34 grew +11% (175,000 vs. 157,000). Over 1.1 million total viewers (Persons 2+) tuned in to Telemundo primetime programming every night during the month of June, an increase of +27% over last year.
In Monday through Friday prime, June 2009 was Telemundo’s strongest June ever among Adults 18-34 and Persons 2+. Compared to last year, Telemundo increased +49% in Adults 18-34 (429,000 vs. 288,000), outpacing the Spanish-language competition. The network’s share of Spanish in the demo increased 7 points to 24% in June 2009. Telemundo averaged 694,000 Adults 18-49, up +35% versus June 2008 (514,000). The network’s share of Spanish was 22%, up 4 points over last year. Telemundo’s delivery among Women 18-49 increased +2% year-over-year (318,000 vs. 313,000).
On average, nearly 1.2 million total viewers (Persons 2+) tuned in to Telemundo prime during weeknights, an increase of +22% over last year.
Telemundo delivered its best ever second quarter (2Q 2009) in the history of the network for Monday through Sunday and Monday through Friday prime among Adults 18-49, Adults 18-34 and Persons 2+.
The network averaged 702,000 viewers among Adults 18-49 with a 22 share of Spanish in Monday through Friday prime, up +31% in delivery and 4 share points over 2Q 2008 (534,000/18 share). This performance gave Telemundo its best quarterly results in Monday through Friday prime in 13 quarters, dating back to 1Q 2006 (736,000). Among Adults 18-34, the network increased +39% (401,000 vs. 289,000) compared with 2Q 2008.
On average, 1.2 million viewers tuned in to Telemundo prime during week (M-F) nights in 2Q 2009, an increase of +19% versus the same quarter last year. Telemundo’s momentum in Monday through Friday prime continues as 2Q 2009 gave the network its fourth consecutive period of quarter-to-quarter growth.
Telemundo averaged 655,000 among Adults 18-49 in Monday through Sunday prime during 2Q 2009, pacing +26% ahead of 2Q 2008 (521,000). The share of Spanish was up 4 points to 23%. On average, 1.1 million total viewers tuned in to Telemundo prime every single night in 2Q 2009, an increase of +17% over 2Q 2008 (943,000).
Telemundo outpaced its Spanish-language competition in growth among Adults 18-49 in both Monday through Sunday and Monday through Friday prime. Telemundo also grew at a faster rate than its competition among Adults 18-34 in Monday through Sunday prime. The network was up +32% (378,000 vs. 287,000) in the demo.
Telemundo Communications Group (“Telemundo”), a division of NBC Universal, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. Telemundo’s multiple platforms include Telemundo, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events reaching 93% of U.S. Hispanic viewers in 210 markets through its 15 owned-and-operated stations, 45 broadcast affiliates, and 800 cable affiliates; mun2, the preeminent voice for bicultural Hispanics in the U.S. reaching over 30 million U.S. TV households nationwide on digital and analog cable, satellite and free television; Telemundo Digital Media, which leverages Telemundo’s original content for distribution across digital and emerging platforms including mobile devices and http://www.telemundo.com <http://www.telemundo.com/> and http://www.holamun2.com <http://www.holamun2.com/>; and Telemundo Internacional, the company’s international distribution arm which has positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.