Who Are The 10.4% of US TV Households With HD TVs But No HD Programming?

The gap between households owning HD sets (46.3%) and actually receiving HD programming (35.9%) isn’t new, and it has shrunk a bit since 2008, but it still is somewhat surprising to me.

Do that many people buy HD sets well in advance of getting HD programming, or are that many people just unaware of whether they are actually receiving HD programming?

From TVB.com:

TV Basics:
HD TV Stats

While 46.3% of television households have HD capable sets, only 35.9% are receiving HD programming.

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