ABC is No. 1 on Monday Night Among Adults 18-49 And Adults 18-34 for the 2nd Week in a Row

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

via press release:

Quick Take for Monday, July 6, 2009

(Fast Affiliate Live + Same Day Ratings)

ABC’s is No. 1 on Monday Night Among Adults 18-49

And Adults 18-34 for the 2nd Week in a Row

Making ABC the Most-Watched Net from 8-10p for the 3rd Straight Week,

ABC’s “The Bachelorette” Wins its Slot in Key Adults for the 4th Time in 5 Weeks

“The Bachelorette” is Monday’s No. 1 Program in Adults 18-34 and Key Women

“Here Come the Newlyweds” Wins at 10pm in Adults 18-34 and Key Women,

Taking the Top Spot in Women 18-34 for the 5th Time in 6 Weeks

Monday Night (8:00-11:00 p.m.)

ABC won Monday in Adults 18-49 (2.3/7) and Adults 18-34 (2.0/7), ranking No. 1 on the night for the 2nd week in a row in both young adult demographics.

“The Bachelorette” (8:00-10:00 p.m.)

Making ABC the most-watched Network in the 2-hour time period for the 3rd week running (7.7 million), “The Bachelorette” also won its time-slot among Adults 18-49 (2.5/8) and Adults 18-34 (2.2/8). In fact, “The Bachelorette” took the No. 1 position in both young adult demos for the 4th time in the last 5 weeks.

  • “The Bachelorette” qualified as Monday’s No. 1 program among Adults 18-34 (2.2/8), Women 18-34 (3.4/11) and Women 18-49 (3.8/11) for the 4th time in its last 5 telecasts.

“Here Come the Newlyweds” (10:00-11:00 p.m.)

The season’s penultimate episode of ABC’s “Here Come the Newlyweds” won the 10 o’clock hour among Adults 18-34 (1.7/5), Women 18-34 (2.4/7) and Women 18-49 (2.6/7). In fact, the unscripted ABC series topped its time period among Women 18-34 for the 2nd consecutive week and for the 5th time in the last 6 weeks.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 32% currently, from 25% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Ratings), 7/6/09.

blog comments powered by Disqus