CBS Places First In Viewers For the Third Consecutive Week

Categories: Network TV Press Releases

Written By

July 7th, 2009

via press release:

CBS Is the Only Network To Post Increases Versus the Same Week Last Year

CBS Wins 6 Nights in Viewers and Has 3 of the Week's Top 5 Programs

"Boston Pops Fireworks Spectacular" Is Saturday's No. 1 Broadcast with a +14% Gain in Viewers Versus Last Year

"NCIS" Is the No. 1 Scripted Program in Viewers; "Two and a Half Men" Is Tops in Demos

CBS placed first in viewers for the third consecutive week and adults 25-54 in an atypical week that included traditionally low holiday viewing levels, according to Nielsen live plus same day ratings for the week ending July 5, week 41 of the 2008-2009 television year.

CBS placed first in viewers on six nights and had three of the top five and seven of the Top 10 programs. NCIS was the top scripted program in viewers while Two and a Half Men was the week's top scripted series in adults 18-49 and adults 25-54.

For the week in viewers:  CBS (6.89m), NBC (5.38m), FOX (4.24m) and ABC (3.72m).  Summer-to-date, CBS is first in viewers (7.18m), ahead of NBC (5.44m), ABC (5.08m) and FOX (5.00m).

For the week in key demographics, CBS was first in adults 25-54 (2.0/06) and tied for second in adults 18-49 (1.4/05, with NBC and -0.1 behind FOX).  Compared to the same week last year, CBS was up +7% in households, +10% in viewers, +11% in adults 25-54 and even in adults 18-49.  CBS was the only one of the broadcast networks up or even in these measures.

For the week in households:  CBS (4.5/09), NBC (3.5/07), FOX (2.6/05) and ABC (2.4/05). Summer-to-date, CBS is first (4.7/09), ahead of NBC (3.5/06), ABC (3.2/06) and FOX (3.1/06).

CBS Weekly Highlights:

? Two and a Half Men (R) won its time slot in households (5.9/10), viewers (9.29m), adults 25-54 (3.6/10) and second in adults 18-49 (2.8/08, -0.1 behind ABC).  Two and a Half Men was the week's #1 scripted program in adults 25-54 and adults 18-49.

? NCIS (R) was first in households (6.8/12), viewers (10.83m), tied for first in adults 25-54 (2.8/09, with NBC) and second in adults 18-49 (2.0/07). NCIS was the top scripted program of the week in viewers.

? THE Mentalist TUESDAY (R) (9:00-10:01PM) was second in households (6.7/11), viewers (10.55m), adults 25-54 (2.7/07) and adults 18-49 (1.9/06) against first-run programming.

48 Hours Mystery TUESDAY SPECIAL "Michael Jackson:  Picking Up the Pieces won its 10PM time slot in  households (5.4/10), viewers (8.02m), adults 25-54 (2.8/08) and adults 18-49 (2.0/06).  This is 48 Hours Mystery TUESDAY's best delivery this summer in adults 25-54, matches the best in adults 18-49 performance and second best deliveries in both households and viewers.

? CSI: NY (R) was first in households (5.5/10), viewers (8.20m), adults 25-54 (2.5/07) and adults 18-49 (1.7/05), beating NBC and ABC's first-run programming.

? THE Mentalist (R) was first in households (6.5/12), viewers (9.79m), adults 25-54 (2.7/08) and adults 18-49 (1.9/06).   THE Mentalist was the night's #1 program in households and viewers and tied for #1 in adults 25-54 (with FOX's "So You Think You Can Dance" first-run broadcast).

? BOSTON POPS FIREWORKS SPECTACULAR (S) won its time slot in households (4.3/10), viewers (6.78m), adults 25-54 (1.4/06) and was second in adults 18-49 (0.9/04, -0.1 with NBC).  Compared to last year's event (on Friday, July 4, 2008), CBS was up +13% in households (from 3.8/09) and added +840,000 viewers (from 5.94m, +14%).  BOSTON POPS FIREWORKS SPECTACULAR was the night's #1 program in households, viewers and adults 25-54.

CBS top programs of the week:  #3 NCIS (R) (an average of 10.83m viewers), #4 THE Mentalist TUESDAY (R) (10.55m), #5 THE MENTALIST (R) (9.79m), #6 Two and a Half Men (R) (9.29m), #7 60 Minutes (R) (8.39m), #8 CSI: CRIME SCENE INVESTIGATION (R) (8.24m), #10 CSI: NY (R) (8.20m), #11 Criminal Minds (R) (8.04m), #12 48 Hours Mystery TUESDAY (8.02m), #13 CSI: MIAMI (R) (8.01m), #15 The Big Bang Theory (R) (7.95m), #20 COLD CASE (R) (7.00m), #21 BOSTON POPS FIREWORKS (S) (6.78m), #23 MILLION DOLLAR PASSWORD (R) (6.66m), #24 WITHOUT A TRACE (R) (6.65m), #25 CSI: MIAMI THURSDAY SPECIAL (R) (S) (6.42m), #27 Rules of Engagement (R) (5.76m) and #30 How I Met Your Mother (R) (5.37m).

Prime averages are based on the following hours of rated broadcasts in Week #41:

CBS - 22 hours

NBC - 22 hours

ABC - 22 hours

FOX - 15 hours

NATIONAL NIELSEN SUMMARY - PRIMETIME

Week #41 of 2008-09 Season (ending: 07/05/09)

2008-09                       2007-08

HOUSEHOLDS

Rtg       Sh                    Rtg       Sh                    Chg

CBS                 4.5       9                      4.2       8                      +7%

NBC                3.5       7                      3.7       7                      -5%

ABC                2.4       5                      3.0       6                      -20%

FOX                2.6       5                      3.4       7                      -24%

VIEWERS

(000)                            (000)                            Chg

CBS                 6,893                           6,256                           +10%

NBC                5,384                           5,857                           -8%

ABC                3,716                           4,549                           -18%

FOX                4,237                           5,445                           -22%

A25-54

Rtg       Sh                    Rtg       Sh                    Chg

CBS                 2.0       6                      1.8       6                      +11%

NBC                1.8       6                      2.0       6                      -10%

ABC                1.4       4                      1.8       5                      -22%

FOX                1.6       5                      2.2       7                      -27%

A18-49

Rtg       Sh                    Rtg       Sh                    Chg

CBS                 1.4       5                      1.4       5                      n.c.

NBC                1.4       5                      1.7       6                      -18%

ABC                1.1       4                      1.5       5                      -27%

FOX                1.5       5                      1.9       7                      -21%

A18-34

Rtg       Sh                    Rtg       Sh                    Chg

CBS                 0.8       3                      0.8       3                      n.c.

NBC                1.0       4                      1.4       5                      -29%

ABC                0.9       4                      1.2       5                      -25%

FOX                1.3       5                      1.8       7                      -28%

NATIONAL NIELSEN SUMMARY - PRIMETIME

SUMMER-TO-DATE RATINGS REPORT (05/25/09-07/05/09)

2008-09                       2007-08

HOUSEHOLDS

Rtg       Sh                    Rtg       Sh                    Chg

CBS                 4.8       9                      4.7       8                      +2%

NBC                3.5       6                      4.0       7                      -13%

ABC                3.2       6                      3.7       7                      -14%

FOX                3.2       6                      3.9       7                      -18%

VIEWERS

(000)                            (000)                            Chg

CBS                 7,206                           6,968                           +3%

NBC                5,469                           6,239                           -12%

ABC                5,114                           5,740                           -11%

FOX                5,060                           6,293                           -20%

A25-54

Rtg       Sh                    Rtg       Sh                    Chg

CBS                 2.1       6                      2.2       6                      -5%

NBC                2.0       6                      2.3       7                      -13%

ABC                2.0       6                      2.3       6                      -13%

FOX                2.0       6                      2.6       7                      -23%

A18-49

Rtg       Sh                    Rtg       Sh                    Chg

CBS                 1.5       5                      1.6       5                      -6%

NBC                1.7       5                      1.9       6                      -11%

ABC                1.7       6                      2.0       6                      -15%

FOX                1.8       6                      2.4       8                      -25%

A18-34

Rtg       Sh                    Rtg       Sh                    Chg

CBS                 0.9       3                      1.0       4                      -10%

NBC                1.2       4                      1.5       5                      -20%

ABC                1.5       5                      1.7       6                      -12%

FOX                1.7       6                      2.4       8                      -29%

National Nielsen Rank for Demographic: PER2+    for    6/29/2009  -  7/5/2009

Persons 2+ (000)

1.         America's Got Talent-Tuesday                                      NBC    13145

2.         America's Got Talent-Wednesday 9PM                                    NBC    11440

3.         NCIS                                                                           (R)       CBS     10827

4.         THE MENTALIST - TUESDAY                                 (R)       CBS     10545

5.         THE MENTALIST                                                      (R)       CBS     9786

6.         TWO AND A HALF MEN                                         (R)       CBS     9290

7.         60 Minutes                                                              (R)       CBS     8392

8.         CSI                                                                              (R)       CBS     8236

9.         America's Got Talent 8PM 6/30                                   (R)(S)  NBC    8235

10.       CSI: NY                                                                      (R)       CBS     8201

11.       Criminal Minds                                                   (R)       CBS     8043

12.       48 Hours Mystery TUESDAY                                        CBS     8020

13.       CSI: MIAMI                                                                (R)       CBS     8011

14.       Wipeout                                                                                   ABC    8002

15.       The Big Bang Theory                                         (R)       CBS     7947

16.       The Bachelorette                                                                      ABC    7942

17.       So You Think You Can Dance-Wednesday                              FOX    7725

18.       Law And Order: SVU                                                   (R)       NBC    7332

19.       So You Think You Can Dance-Thursday                                  FOX    7234

20.       COLD CASE                                                              (R)       CBS     6999

National Nielsen Rank for Demographic: A25-54    for    6/29/2009  -  7/5/2009

Adults 25-54 Rating

1.         America's Got Talent-Tuesday                                      NBC    4.7

2.         America's Got Talent-Wednesday 9PM                                    NBC    3.8

3.         TWO AND A HALF MEN                                         (R)       CBS     3.6

4.         The Big Bang Theory                                         (R)       CBS     3.3

5.         Wipeout                                                                                   ABC    3.2

5.         So You Think You Can Dance-Wednesday                              FOX    3.2

7.         The Bachelorette                                                                      ABC    3.1

8.         NCIS                                                                           (R)       CBS     2.8

8.         America's Got Talent 8PM 6/30                                   (R)(S)  NBC    2.8

8.         48 HOURS MYSTERY TUESDAY                                        CBS     2.8

11.       CSI: MIAMI                                                                (R)       CBS     2.7

11.       Dateline NBC-Monday                                                            NBC    2.7

11.       THE MENTALIST - TUESDAY                                 (R)       CBS     2.7

11.       Criminal Minds                                                   (R)       CBS     2.7

11.       THE MENTALIST                                                      (R)       CBS     2.7

11.       So You Think You Can Dance-Thursday                                  FOX    2.7

17.       CSI: NY                                                                      (R)       CBS     2.5

18.       Rules of Engagement                                      (R)       CBS     2.4

19.       Law And Order: SVU                                                   (R)       NBC    2.3

20.       CSI                                                                              (R)       CBS     2.2

National Nielsen Rank for Demographic: A18-49    for    6/29/2009  -  7/5/2009

Adults 18-49 Rating

1.         America's Got Talent-Tuesday                                      NBC    3.7

2.         So You Think You Can Dance-Wednesday                              FOX    3.0

3.         America's Got Talent-Wednesday 9PM                                    NBC    2.9

4.         TWO AND A HALF MEN                                         (R)       CBS     2.8

5.         The Bachelorette                                                                      ABC    2.7

5.         Wipeout                                                                                   ABC    2.7

7.         The Big Bang Theory                                         (R)       CBS     2.6

8.         So You Think You Can Dance-Thursday                                  FOX    2.3

8.         America's Got Talent 8PM 6/30                                   (R)(S)  NBC    2.3

10.       Dateline NBC-Monday                                                            NBC    2.2

11.       Family Guy                                                                   (R)       FOX    2.1

12.       NCIS                                                                           (R)       CBS     2.0

12.       48 HOURS MYSTERY TUESDAY                                        CBS     2.0

12.       Simpsons Special-7/5 9:30PM                          (R)(S)  FOX    2.0

12.       CSI: MIAMI                                                                (R)       CBS     2.0

16.       THE MENTALIST - TUESDAY                                 (R)       CBS     1.9

16.       Law And Order: SVU                                                   (R)       NBC    1.9

16.       THE MENTALIST                                                      (R)       CBS     1.9

16.       Rules of Engagement                                      (R)       CBS     1.9

20.       Criminal Minds                                                   (R)       CBS     1.8

 
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