Disney Channel is TV’s No. 1 Network in Total Day for the 2nd Consecutive Week in Kids 6-11

Categories: Network TV Press Releases

Written By

July 7th, 2009

via press release:

Weekly Ratings Highlights for June 29-July 5, 2009

Final National Ratings

Home to TV’s Top 3 TV Telecast With “Hannah Montana,” “Sonny with a Chance” and “JONAS,” Disney Channel is TV’s No. 1 Network in Total Day for the 2nd Consecutive Week in Kids 6-11, and for the 8th Week in a Row Tweens 9-14

Disney Channel is Cable’s No. 1 Network in Prime in Total Viewers, and

Earns its 222nd Consecutive Win in Kids 6-11 and 218th in Tweens 9-14

The Week’s No. 1 Telecast, Sunday’s All New “Hannah Montana” Becomes the

No. 1 Scripted Series TV Telecast of 2009 in Tweens 9-14, and Ranks No. 3 in Kids 6-11

Hitting a Near 2-Year High in Total Viewers, Kids 6-11 and Tweens 9-14,

Hannah Montana” is TV’s No. 1 Program at 8 O’Clock in All 3 Target Measures

Sunday’s All New “Sonny with a Chance” and “JONAS” Hit Series Highs

in Total Viewers, Kids 6-11 and Tweens 9-14, and Rank a Dominant

No. 1 in Their Time Periods Across the Target Demographics

For the 3rd Consecutive Week, Playhouse Disney’s “Imagination Movers,” “Mickey Mouse Clubhouse” and “Handy Manny” Rank Among TV’s Top 5 Shows in Kids 2-5

Week of June 29, 2009

Powered by Sunday’s all-new episodes of “Hannah Montana,” “Sonny with a Chance” and “JONAS,” the week’s Top 3 TV telecasts, Disney Channel ranked as TV’s No. 1 network in Total Day in Kids 6-11 (806,000/3.3 rating) and Tweens 9-14 (663,000/2.7 rating).  This week’s victory marked the net’s 2nd straight week at No. 1 in Kids 6-11, and 8th week running in Tweens 9-14.

  • Sunday’s all-new one-hour “Hannah Montana” stood as TV’s No. 1 telecast of the week in Kids 6-11 (2.6 million/10.7 rating) and Tweens 9-14 (2.7 million/11.1 rating), and cable’s No. 1 telecast in Total Viewers (6.9 million), registering the series’ highest ratings since its record-setting post-“High School Musical 2”  telecast nearly 2 years ago (8/17/07). 

  • Also impressive, Sunday’s telecast became TV’s No. 1 scripted series telecast of 2009 in Tweens 9-14, and the No. 3-ranked overall in Kids 6-11.

  • Also on Sunday, original airings of “Sonny with a Chance” and “JONASregistered series highs in Total Viewers, Kids 6-11 and Tweens 9-14, at least doubling to nearly quadrupling its closest time period competition in the key kid demos.
  • In Prime, Disney Channel delivered its 222nd consecutive win in Kids 6-11 (1.1 million/4.3 rating) and 218th in Tweens 9-14 (899,000/3.7 rating), and placed an ultra-competitive No. 2 among all cable in Total Viewers, topping third-place USA by 8% (2.6 million vs. 2.4 million).

“Hannah Montana” – Sunday, 8:00 – 9:00 p.m.

The week’s No. 1 TV telecast in Kids 6-11 (2.6 million/10.7 rating) and Tweens 9-14 (2.7 million/11.1 rating) and cable’s No. 1 telecast in Total Viewers (6.9 million), Sunday’s all new “Hannah Montana” ranked as the series’ most-watched episode since its record-setting telecast nearly 2 years ago in the key demos – since 8/17/07, post-“High School Musical 2”.

  • Sunday’s “Hannah Montana” became cable’s No. 1 scripted series telecast of 2009 in Tweens 9-14, and No. 3-ranked among all TV series telecast in Kids 6-11.
  • Head to head at 8 o’clock, “Hannah Montana” ranked as TV’s No. 1 program in the hour in Total Viewers, topping runner-up CBS by 3% (6.9 million vs. 6.7 million), and also placed No. 1 in key kids, towering over second-place Nickelodeon by 338% in Kids 6-11 (2.6 million vs. 515,000) and by 516% in Tweens 9-14 (2.7 million vs. 439,000).
  • Versus its last original airing on 6/14/09, “Hannah Montana” nearly doubled its delivery in Total Viewers (6.9 million vs. 3.5 million) and Tweens 9-14 (2.7 million vs. 1.4 million), and climbed by 73% in Kids 6-11 (2.6 million vs. 1.5 million).

Sonny with a Chance” – Sunday, 9:00 – 9:30 p.m.

Hitting series highs in Kids 6-11 (2.2 million/8.8 rating) and Tweens 9-14 (2.2 million/9.1 rating), “Sonny With A Chance” stood as the week’s No. 2 TV telecast in the core demos.  In Total Viewers (5.2 million), Sunday’s original episode was the series’ most-watched on record, ranking as cable’s No. 3 scripted telecast for the week.

  • At 9 o’clock, “Sonny With A Chance” qualified as TV’s No. 1 show, overshadowing runner-up Nick-at-Nite by 256% in Kids 6-11 (2.2 million vs. 618,000) and by 301% in Tweens 9-14 (2.2 million vs. 549,000).
  • In Total Viewers (5.2 million), “Sonny” was cable’s No. 1 program in the half hour, surpassing No. 2 Food Network by nearly 2 million viewers (5.2 million vs. 3.3 million), or by 58%, and ranked No. 2 among all TV programs, behind only CBS.
  • Compared to its most recent first-run telecast on 6/5/09, “Sonny With A Chance” grew by impressive margins, increasing by 30% in Total Viewers (5.2 million vs. 4.0 million), by 22% in Kids 6-11 (2.2 million vs. 1.8 million) and by 29% in Tweens 9-14 (2.2 million vs. 1.7 million).

“JONAS” – Sunday, 9:30 – 10:00 p.m.

Sunday’s all new “JONAS” posted series highs in Total Viewers (4.0 million), Kids 6-11 (1.8 million/7.2 rating) and Tweens 9-14 (1.7 million/7.1 rating), ranking No. 3 among all TV telecasts this week in the target kid demographics.

  • In its time period, “JONAS” stood as TV’s No. 1 telecast, more than doubling second-place Nick-at-Nite in Kids 6-11 (1.8 million vs. 758,000) and Tweens 9-14 (1.7 million vs. 710,000).
  • In Total Viewers, “JONAS” positioned as cable’s No. 1 program in the half hour, and 4th among all TV shows, beating its closest cable competitor, Food Network, by 11% (4.0 million vs. 3.6 million).
  • “JONAS” garnered considerable gains week to week, up by 14% in Total Viewers (4.0 million vs. 3.5 million), by 20% in Kids 6-11 (1.8 million vs. 1.5 million) and by 31% in Tweens 9-14 (1.7 million vs. 1.3 million).

Playhouse Disney

Averaging all telecasts, for the 3rd straight week Playhouse Disney series ranked among the Top 5 TV programs in target Kids 2-5 demo: “Imagination Movers” (No. 3 – 616,000/3.8 rating), “Mickey Mouse Clubhouse” (No. 4 – 582,000/3.6 rating) and “Handy Manny” (No. 5 – 581,000/3.6 rating).

Source:  Nielsen Media Research (National Ratings, Preliminary, Live + Same Day, 6/29-7/5/09).

 
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