via press release:
Quick Take for Tuesday, July 7, 2009
(Fast Affiliate Live + Same Day Ratings)
“PRIMETIME: FAMILY SECRETS – THE CHILDREN OF MICHAEL JACKSON” WINS
10PM HOUR IN TOTAL VIEWERS, ADULTS 18-49 AND ADULTS 25-54, OUTPERFORMING MICHAEL JACKSON SPECIALS ON NBC’S “
“Remembering Michael Jackson,” a Special Edition of “,” Attracts ABC’s Biggest
Non-Sports Summer Audience in Tuesday’s 9pm Hour Since Last July
“” is #1, Outperforming “ ” and “Letterman” Last Night
Millions Turn to ABC News Digital for Michael Jackson Memorial Coverage
“Primetime: Family Secrets -- The Children of Michael Jackson,” anchored by Elizabeth Vargas, was
No. 1 at 10:00 p.m., outperforming NBC’s “ ” and CBS “48 Hours” in Total Viewers (8.6 million vs. ’s 6.3 million and 48 Hours’ 5.6 million); Adults 18-49 (2.6 vs. NBC’s 2.3 and CBS 1.5); and Adults 25-54 (3.2 vs. NBC’s 2.7 and CBS’ 2.0). The program stood as the No. 2 TV show of the night in Adults 18-49 and Adults 25-54, behind only “America’s Got Talent,” and generated ABC’s top non-sports summer numbers in the time period in more than two years, since May 2007. Growing its overall audience for the second straight week, “Primetime: Family Secrets” increased Total Viewer audience by 5 million and by 189% in Adults 18-49 (3.6 million and 0.9/3 on 6/30/09) from the prior week. Additionally, “Primetime: Family Secrets” hit series highs on both key Nielsen measures in Total Viewers and Adults 18-49.
Building on its lead-in at 9:00 p.m. against NBC’s “America’s Got Talent,” ABC News’ special edition of “: Remembering Michael Jackson” took second place in the hour among Adults 18-49 (1.8/5-tie). Anchored by Barbara Walters, the special attracted the Network’s biggest non-sports summer audience (5.7 million) in the time period since last July and its top young adult number since last August – since 7/29/08 and 8/5/08, respectively.
“,” which also devoted last night’s program to covering Michael Jackson’s memorial, outperformed NBC’s “The with O’Brien” and CBS’ “ with David Letterman” among both Total Viewers and Adults 25-54 according to Nielsen fast affiliate time period data. “ ” averaged an audience of 4.786 million Total Viewers, while “ ” averaged 2.899 million and “Letterman” averaged 3.903 million. In the A25-54 demographic, “ ” was first with a 1.7 , as “ ” and “Letterman” tied with a 1.2 rating.
Source: Nielsen Media Research (Fast Affiliate Live +Same Day Program rating) 7/7/09 and Nielsen Fast Affiliates, 7/7/09 11:30PM-12AM ABC & 11:30PM-12:30AM CBS & NBC time period average
Additionally, ABC News Digital delivered a total of nearly 6 million live video streams of the Michael Jackson memorial service on ABCNEWS.com and across its partner sites, including Yahoo!, Verizon, Charter, AT&T and RCN on Tuesday, July 7. The site streamed ABC News NOW, the network’s digital channel’s live coverage of the memorial. ABC News Digital also had an additional 5 million video views of Michael Jackson related content on ABCNEWS.com, the ABC News branded Channel on YouTube and on the ABC News iPhone application. ABCNEWS.com site uniques also marked a significant increase of more than 70% over the average daily traffic during the past 30 weekdays, and page views were up 69% over the average daily traffic during the past 30 weekdays. ABC News Mobile saw over half a million hits to its site at m.abcnews.com.