“Primetime: Family Secrets -- The Children of Michael Jackson,” Wins 10pm Hour In Many Metrics

Categories: Network TV Press Releases

Written By

July 8th, 2009

via press release:

Quick Take for Tuesday, July 7, 2009

(Fast Affiliate Live + Same Day Ratings)



“Remembering Michael Jackson,” a Special Edition of “20/20,” Attracts ABC’s Biggest

Non-Sports Summer Audience in Tuesday’s 9pm Hour Since Last July

Nightline” is #1, Outperforming “Conan” and “Letterman” Last Night

Millions Turn to ABC News Digital for Michael Jackson Memorial Coverage

“Primetime: Family Secrets -- The Children of Michael Jackson,” anchored by Elizabeth Vargas, was
No. 1 at 10:00 p.m., outperforming NBC’s “Dateline” and CBS “48 Hours” in Total Viewers (8.6 million vs. Dateline’s 6.3 million and 48 Hours’ 5.6 million); Adults 18-49 (2.6 vs. NBC’s 2.3 and CBS 1.5); and Adults 25-54 (3.2 vs. NBC’s 2.7 and CBS’ 2.0). The program stood as the No. 2 TV show of the night in Adults 18-49 and Adults 25-54, behind only “America’s Got Talent,” and generated ABC’s top non-sports summer numbers in the time period in more than two years, since May 2007. Growing its overall audience for the second straight week, “Primetime: Family Secrets” increased Total Viewer audience by 5 million and by 189% in Adults 18-49 (3.6 million and 0.9/3 on 6/30/09) from the prior week. Additionally, “Primetime: Family Secrets” hit series highs on both key Nielsen measures in Total Viewers and Adults 18-49.

Building on its lead-in at 9:00 p.m. against NBC’s “America’s Got Talent,” ABC News’ special edition of “20/20: Remembering Michael Jackson” took second place in the hour among Adults 18-49 (1.8/5-tie). Anchored by Barbara Walters, the special attracted the Network’s biggest non-sports summer audience (5.7 million) in the time period since last July and its top young adult number since last August – since 7/29/08 and 8/5/08, respectively.

“Nightline,” which also devoted last night’s program to covering Michael Jackson’s memorial, outperformed NBC’s “The Tonight Show with Conan O’Brien” and CBS’ “Late Show with David Letterman” among both Total Viewers and Adults 25-54 according to Nielsen fast affiliate time period data. “Nightline” averaged an audience of 4.786 million Total Viewers, while “Conan” averaged 2.899 million and “Letterman” averaged 3.903 million. In the A25-54 demographic, “Nightline” was first with a 1.7 rating, as “Conan” and “Letterman” tied with a 1.2 rating.

Source: Nielsen Media Research (Fast Affiliate Live +Same Day Program rating) 7/7/09 and Nielsen Fast Affiliates, 7/7/09 11:30PM-12AM ABC & 11:30PM-12:30AM CBS & NBC time period average

Additionally, ABC News Digital delivered a total of nearly 6 million live video streams of the Michael Jackson memorial service on ABCNEWS.com and across its partner sites, including Yahoo!, Verizon, Charter, AT&T and RCN on Tuesday, July 7. The site streamed ABC News NOW, the network’s digital channel’s live coverage of the memorial. ABC News Digital also had an additional 5 million video views of Michael Jackson related content on ABCNEWS.com, the ABC News branded Channel on YouTube and on the ABC News iPhone application. ABCNEWS.com site uniques also marked a significant increase of more than 70% over the average daily traffic during the past 30 weekdays, and page views were up 69% over the average daily traffic during the past 30 weekdays. ABC News Mobile saw over half a million hits to its site at m.abcnews.com.

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