ABC Family’s “10 Things I Hate About You” Delivers Record Performance in Series Debut

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KyleXY fan boycott *still* hasn’t brought ABC Family down, but I understand they are patient😉

via press release:

Ratings Highlights for Tuesday, July 7, 2009

Final National Ratings

Launch of Original Series “10 Things I Hate About You” Becomes ABC Family’s

No. 1 Comedy Debut Ever in Viewers and Across Key 18-34 and 18-49 Demos

“10 Things” is Tuesday’s No. 1 Scripted Prime Cable Telecast in Women 18-34,

TV’s No. 1 Scripted Prime Show in Females 12-34, and the

No. 1 TV Program in Prime Among Female Teens

“10 Things” Ranks as Cable’s No. 1 Program at 8 O’Clock in Women 18-34,

Women 18-49, Viewers 12-34 and Females 12-34,

and TV’s No. 1 Program in Female Teens

Among All Series Debuts, “10 Things” Stands as

ABC Family’s No. 3 Series Launch on Record in Women 18-34

“10 Things” Registers ABC Family’s Best Time Period Numbers in 9 Months

in Viewers 12-34 and Females 12-34, and Highest Numbers

With Regular Programming in Across Key 18-34 and 18-49 Demos

Versus Prior 4-Week Time Period Levels, “10 Things” Garners

Impressive Triple-Digit Percent Increases Across Key Demos

“10 Things I Hate About You” (8:00-8:36 p.m.)

ABC Family’s newest original series, “10 Things I Hate About You,” launched as the net’s No. 1 comedy series debut on record in Total Viewers (1.6 million), Adults 18-34 (509,000), Women 18-34 (396,000), Adults 18-49 (734,000) and Women 18-49 (574,000).

“10 Things” ranked as Tuesday’s No. 1 scripted program in Prime in Women 18-34 and TV’s No. 1 scripted Prime telecast in Females 12-34.  In Female Teens, “10 Things” finished No. 1 among all prime TV telecasts.

10 Things” stood as cable’s No. 1 program in the time slot in Women 18-34 (396,000/1.2 rating), Women 18-49 (574,000/0.9 rating – tied on rating), Viewers 12-34 (936,000/1.0 rating) and Females 12-34 (762,000/1.7 rating), and TV’s No. 1 program in prime overall in Females Teens (367,000/3.0 rating).

  • “10 Things” became ABC Family’s No. 3 series debut ever in Women 18-34, behind only the July ’08 debut of “The Secret Life of the American Teenager” and the recent bow of “Make It or Break It.”
  • “10 Things” generated ABC Family’s best deliveries in the half hour in 9 months in Viewers 12-34 and Female 12-34, and the net’s best numbers in 9 months with regular programming (excludes “25 Days of Christmas”) among Adults/Women 18-34 and 18-49.
  • “10 Things” exceeded prior 4-week time period averages across the board, including by more than double in Adults 18-34 (102% – 509,000 vs. 252,000), Women 18-34 (185% – 396,000 vs. 139,000), Women 18-49 (133% – 574,000 vs. 246,000) and Viewers 12-34 (167% – 936,000 vs. 350,000), and by well more than triple in Females 12-34 (295% – 762,000 vs. 193,000 and Female Teens (580% – 367,000 vs. 54,000).  In Total Viewers, delivery increased by a substantial 74% (1.6 million vs. 919,000).

“10 Things I Hate About You” Photographic Images:

http://abcfamilymedianet.com/web/showpage/showpage.aspx?global_id=3120777&type=asset&typecode=ph

Source: Nielsen Media Research (Preliminary National Ratings, Live + Same Day, 7/7/09, Prior 4-Week, 6/9-6/30/09).

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