CNN Tops Michael Jackson Coverage, E!, MTV See Spike

Categories: Cable TV

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July 8th, 2009

It's likely we will see a more thorough accounting of the individual networks numbers before all this is said and done, but here are a few initial numbers to go with the totals we saw earlier today.

Cable outlets began releasing their Tuesday ratings this afternoon, and thus far it appears the news outlets were the top draw. CNN won the three-hour window coinciding with the duration of the memorial, averaging 5.3 million viewers between 1 p.m. and 4 p.m. EDT. Of those who tuned in to CNN for its coverage of the Jackson event, some 2.26 million were members of the adults 25-54 demo.

Taking second among cable news nets was Fox News Channel, which drew 2.23 million viewers and 673,000 adults 25-54. MSNBC placed third, averaging 1.39 million viewers and 550,000 adults 25-54, while Headline News drew 377,000 total viewers and 190,000 members of the core news demo.

Fox News would prevail in prime time, averaging 2.44 million viewers to CNN’s 2.28 million, although CNN continued to hold the advantage in the demo. On the night, CNN drew 927,000 adults 25-54, topping FNC’s 683,000.

General entertainment nets also put up big numbers yesterday afternoon. E! appears to have out-delivered all other non-news outlets on Tuesday, drawing 800,000 viewers during its coverage of the service, marking a 156 percent improvement from the previous four-week average in the daypart.

All told, E! secured its most-watched weekday ever in its history, averaging 746,000 viewers in total day, more than doubling its year-to-date delivery. The network also notched a record delivery of adults 18-49.

via MediaWeek.

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