Spanish-language TV advertising posted a slim 3% gain in 2008 versus 2007, per a new Nielsen study, which was about average across how other media performed a year ago.
Looking at the top 10 categories, however, TV advertising among Spanish-language TV programmers performed much better: an 8% gain to $2.906.1 billion. [...]
Nielsen says the dollar shift followed a similar rise in audience size for Univision and Telemundo. Both networks gained 11% in viewers versus 2007, and had a 6% rise among adult 18-49 prime-time viewers.
via MediaPost
