CBS' "The Early Show" Posts Increases In Viewers, HHs, And Key Demos

Categories: Morning News TV Ratings,Network TV Press Releases

Written By

July 9th, 2009

via press release:

CBS NEWS' "THE EARLY SHOW" POSTS INCREASES IN VIEWERS, HOUSEHOLDS AND KEY NEWS DEMOGRAPHICS FOR THE WEEK OF JUNE 29

THE EARLY SHOW Cuts the Gap with "GMA" in Households and Key Demos

For the week of June 29, THE EARLY SHOW (1.9/7, 2.48m) posted increases in households (up +6%), viewers (up +5%), adults 25-54 (up +14%) and women 25-54 (up +11%), compared to the same week last year.  THE EARLY SHOW cut the gap with ABC's "GMA" by 8% in households, 17% among adults 25-54 and 22% among women 25-54, compared to last year.

FOR THE WEEK OF JUNE 29:

Total Viewers '09

Total Viewers '08

Change

CBS

2,478,000

2,352,000

+5%

NBC

5,143,000

4,866,000

+6%

ABC

3,941,000

3,789,000

+4%

Households ‘09

Households '08

Change

CBS

1.9/7

1.8/7

+6%

NBC

3.9/15

3.7/14

+5%

ABC

3.0/11

3.0/11

n.c.

Adults 25-54 '09

Adults 25-54 '08

Change

CBS

0.8/6

0.7/6

+14%

NBC

1.9/15

7/14

+12%

ABC

1.3/10

1.3/11

n.c.

Women 25-54 '09

Women 25-54 '08

Change

CBS

1.0/7

0.9/6

+11%

NBC

2.4/17

2.2/15

+9%

ABC

1.7/12

1.8/13

-6%

 
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