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Wednesday Ratings: Talent Tops Dance, But Fox Wins Night

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July 9th, 2009

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Scoreboard FOX ABC NBC Uni CBS CW
rating/Share: Adults 18-49 2.9/9 2.1/7 2.1/7 1.3/4 1.3/4 0.4/1
Rating/Share: Adults 18-34 3.0/11 1.7/6 1.4/5 1.4/5 0.8/3 0.4/1
Total Viewers (million) 7.464 6.044 7.676 3.266 6.059 0.935

Head to head at 9pm, NBC's America's Got Talent trumped Fox's So You Think You Can Dance? in the adults 18-49 demo 3.3 to 3.0, but the competition's lack of bench strength on Wednesday again gave the nightly demo win to Fox.

This Wednesday looked a lot like last week, with a tight race at 8pm between So You Think You Can Dance? and Wipeout, and another at 9pm between Dance and Talent. But the fact that Fox fills the entire night with Dance, and the competition's got only a single competitive hour once again allowed Fox to win the night in the adults 18-49 demo.

At 10pm, Primetime: Crime jumped 42% in the demo vs. last week's premiere. Better crimes? or was it the Michael Jackson effect? And while The Philanthropist was down 0.1 rating point to a 1.4 in the 18-49 demo from last week, it may have found its floor (somewhere in the sub-basement) for the summer.

You can see TV ratings from other recent Overnight ratings reports here.

Full details:

Time Net Show 18-49 Rating 18-49 Share 18-34 Rating 18-34 Share Viewers Live+SD (million)
8:00 FOX So You Think You Can Dance? 2.8 10 2.9 11 7.251
ABC Wipeout 2.8 10 2.3 9 8.071
NBC America's Got Talent (repeat) 1.6 6 1.0 4 6.198
CBS New Adventures of Old Christine (repeat) 1.0 4 0.6 2 4.083
CW America's Next Top Model (repeat) 0.3 1 0.3 1 0.945
8:30 CBS Gary Unmarried (repeat) 1.1 4 0.7 3 3.972
9:00 NBC America's Got Talent 3.3 10 2.2 7 11.691
FOX So You Think You Can Dance? 3.0 9 3.1 10 7.678
ABC I Survived A Japanese Game Show 1.5 5 1.4 5 4.092
CBS Criminal Minds (repeat) 1.5 4 0.7 2 6.977
CW America's Next Top Model (repeat) 0.4 1 0.4 2 0.924
10:00 ABC Primetime: Crime 2.0 6 1.5 5 5.969
CBS CSI: NY (repeat) 1.5 5 0.9 3 7.171
NBC The Philanthropist 1.4 4 1.0 3 5.140

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Shows are sorted by Adults 18-49 rating in each time slot.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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