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Thursday Ratings: Big Brother Opens Solid, But Fox & Dance Still Win Night

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July 10th, 2009

big brother 11

Scoreboard FOX CBS Uni NBC ABC CW
rating/Share: Adults 18-49 2.1/7 1.9/6 1.6/5 1.1/3 0.8/3 0.5/2
Rating/Share: Adults 18-34 2.0/7 1.2/4 1.8/6 0.8/3 0.6/2 0.6/2
Total Viewers (million) 6.727 7.525 3.562 3.055 2.772 1.243

The 11th installment of CBS's Big Brother returned even with last season's debut (2.3 rating adults 18-49). But the latest collection of crazy people in a house wasn't enough to stop So You Think You Can Dance from helping Fox to win the night with a overall 2.1 18-49 demo rating.

CBS is likely very happy with BB 11's opening. In today's broadcast world, even is the new way up! Samantha Who? continues to drift slowly into the sunset, even with last week's 1.0 rating.

So You Think You Can Dance was up 20% in the 18-49 demo from last week against the same competition. I'd guess the lack of an up coming holiday weekend caused the boost, but things could just be getting more interesting as the field narrows.

The numbers for The Listener keep getting worse, and no floor seems to be in sight. It fell to a mere 0.7 adults 18-49 rating, its lowest of the summer. Could a televised fish bowl do that much worse?

You can see TV ratings from other recent Overnight ratings reports here.

Full details:

Time Net Show 18-49 Rating 18-49 Share 18-34 Rating 18-34 Share Viewers Live+SD (Millions)
8:00 CBS Big Brother 11 (premiere) 2.2 8 1.7 7 6.609
FOX Bones (repeat) 1.4 5 1.1 4 5.370
NBC 30 Rock (repeat) 1.2 4 0.9 4 3.350
ABC Samantha Who? 1.0 4 0.7 3 3.592
CW Smallville (repeat) 0.5 2 0.5 2 1.351
8:30 CBS Big Brother 11 (premiere) 2.3 8 1.8 7 6.752
FOX Bones (repeat) 1.5 5 1.1 4 5.944
NBC The Office (repeat) 1.3 4 1.0 4 3.021
ABC Samantha Who? 1.0 3 0.7 3 3.231
CW Smallville (repeat) 0.5 2 0.6 2 1.364
9:00 FOX So You Think You Can Dance 2.7 9 2.8 10 7.662
CBS CSI (repeat) 1.5 5 0.9 3 7.299
NBC The Office (repeat) 1.3 4 1.1 4 2.931
ABC Grey's Anatomy (repeat) 0.7 2 0.5 2 2.594
CW Supernatural (repeat) 0.5 1 0.6 2 1.141
9:30 FOX So You Think You Can Dance 2.9 9 2.8 10 7.931
CBS CSI (repeat) 1.6 5 0.9 3 7.827
NBC 30 Rock (repeat) 1.1 3 0.9 3 2.547
ABC Grey's Anatomy (repeat) 0.8 3 0.6 2 2.828
CW Supernatural (repeat) 0.5 1 0.5 2 1.115
10:00 CBS The Mentalist (repeat) 1.7 5 0.9 3 8.192
NBC The Listener 0.8 2 0.5 2 3.155
ABC Private Practice (repeat) 0.6 2 0.5 2 2.174
10:30 CBS The Mentalist (repeat) 1.7 6 1.0 4 8.469
NBC The Listener 0.7 2 0.5 2 3.327
ABC Private Practice (repeat) 0.6 2 0.4 2 2.211

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Shows are sorted from highest 18-49 rating to lowest in each time slot.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved. 

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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