The President's favorite television character turns 10 this year. And Nickelodeon, which owes a substantial portion of its fixture atop the total day cable network average viewer ratings to him, is pulling out all the stops to celebrate.
From the NYTimes:
To fete the show’s 10th anniversary, Nickelodeon plans to wring “” of every drop with a 50-episode weekend marathon on Friday that will include 10 new episodes, while its sister network, VH1, plans on Tuesday to show a documentary, “Square Roots: The Story of ‘ SquarePants,’ ” that interviews its creator, Stephen Hillenburg, an illustrator and marine biologist; many of its writers and animators; media scholars; and celebrities like the comedian Ricky Gervais, who explains with a smirk, “I like the fact that he’s yellow, I like the fact that he’s porous, and I like the fact that he wears pants.”
I'm going to guess that 10 new episodes of the top 20 cable show ratings for the week.in a single week are going to make a lot of adults gnash their teeth as he pushes their favorite cable shows out of
Those adults may take heart, some would find chinks in the Bob's armor:
So far 2009 is the first year in the last seven in which “” has not been Nickelodeon’s top-rated series. At the moment “ ,” a tween-aimed live-action series, is the channel’s No. 1 show, followed by “Penguins of Madagascar,” which is made with computer-generated animation and based on a hit DreamWorks movie, and has that tell-tale 3-D sheen. “SpongeBob” is third, but neither “ ” nor “Penguins” has the same sweetness or inspired asides of animated lunacy, like a squid whose long, drooping arms are milked like a cow’s udder.
My guess is that it just means more kids shows atop the cable ratings lists.