ABC Family is the Week’s No. 1 Cable Network in Prime in Women 18-34

Categories: Network TV Press Releases

Written By

July 14th, 2009

via press release:

ABC Family is the Week’s No. 1 Cable Network in Prime in Women 18-34,

and Ranks No. 2 in Women 18-49, Viewers 12-34 and Females 12-34

Monday’s Original “The Secret Life of the American Teenager” Stands as

the Week’s No. 1 Cable Telecast in Females 12-34 and Females Teens,

and the No. 1 Scripted Telecast on All Cable in Women 18-34

Sunday’s Airing of “Harry Potter & the Goblet of Fire” is Cable’s

No. 1 Movie of the Week Across Target 18-34 and 18-49 Demos,

and Ranks as the Second-Most-Watched Cable Movie in Total Viewers

Tuesday’s Launch of Original Series, “10 Things I Hate About You”

Becomes ABC Family’s No. 1 Comedy Debut on Record in Total Viewers

and Across Key 18-34 and 18-49 Measures

This Week is ABC Family’s Most-Watched Week in Prime in 7 Months

in Total Viewers, in 6 Months in Core 18-34 and 12-34 Demos, and the

Most-Watched Non-Holiday Week in the Net’s History in Adults 18-49

ABC Family

Powered by films from the “Harry Potter” franchise, specifically Sunday’s airing of “Harry Potter & the Goblet of Fire,” along with hit original series “The Secret Life of the American Teenager,” “Make It or Break It” and “10 Things I Hate About You,” ABC Family ranked as cable’s No. 1 network in Prime in Women 18-34 (283,000/0.8 rating), and No. 2 in Women 18-49 (536,000/0.8 rating), Viewers 12-34 (743,000/0.8 rating) and Females 12-34 (493,000/1.1 rating).

Impressively, this week finished as ABC Family’s most-watched week in Prime in 7 months in Total Viewers (1.8 million), and in 6 months in Adults 18-34 (451,000), Women 18-34 (283,000), Viewers 12-34 (743,000) and Females 12-34 (493,000) – since 12/15/08 and 1/12/09, respectively.  In addition, this week became ABC Family’s most-watched week in Prime with all regular programming in the network’s history in Adults 18-49 (865,000) and Women 18-49 (536,000).

  • Monday’s all-new “The Secret Life of the American Teenager” qualified as the week’s No. 1 Cable telecast in Females 12-34 (1.4 million/3.1 rating) and Female Teens (729,000/6.0 rating), and the No. 1 scripted telecast on all cable in Women 18-34 (689,000/2.0 rating).
  • Sunday’s airing of “Harry Potter & the Goblet of Fire” stood as cable’s No. 1 movie of the week in Adults 18-34 (994,000/1.5 rating), Women 18-34 (554,000/1.6 rating), Adults 18-49 (2.0 million/1.5 rating), Women 18-49 (1.1 million/1.7 rating) and Viewers 12-34 (1.5 million/1.6 rating).  In Total Viewers (4.1 million), “Goblet of Fire” was the second-most-watched on all cable, behind Disney Channel’s airing of 1998 remake and Lindsay Lohan vehicle, “The Parent Trap” (4.3 million).
  • On Tuesday, the premiere of ABC Family’s newest original series, “10 Things I Hate About You,” launched as the net’s No. 1 comedy series debut on record in Total Viewers (1.6 million), Adults 18-34 (509,000), Women 18-34 (396,000), Adults 18-49 (734,000) and Women 18-49 (574,000).

Source: Nielsen Media Research (National Ratings, 7/6-7/12/09, Live + Same Day).

 
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