ABC Family Ranks as Cable’s No. 1 Network in Prime in Women 18-34 and Females 12-34

Categories: Network TV Press Releases

Written By

July 14th, 2009

via press release:

Powered by “The Secret Life of the American Teenager” and “Make It or Break It,” ABC Family Ranks as Cable’s No. 1 Network in Prime in Women 18-34 and Females 12-34, and the No. 1 Network with Scripted Programming in Women 18-49

“Secret Life” Qualifies as Monday’s No. 1 TV Telecast in Females 12-34

and Female Teens, TV’s No. 1 Scripted Show in Women 18-34,

and Cable’s No. 1 Telecast in Women 18-49

“Secret Life” is Monday’s No. 1 Cable Show in the Hour in Key Women/Female Demos, and Cable’s No. 1 Scripted Show at 8 O’Clock in Adults 18-34 and Adults 18-49

Make It or Break ItRecords Series Highs in Adults 18-34 and Women 18-34,

and Generates Second-Best Deliveries in Viewers, Key 18-49s and 12-34s

Make It or Break It” Stands as Cable’s No. 1 Program at 9 O’Clock in Females 12-34

and Female Teens, and Cable’s No. 1 Scripted Show in Women 18-34

“Secret Life” and “Make It or Break It” Post Impressive Double-Digit Percent Increases Week to Week in Total Viewers and Across All Key Measures

Monday, July 13, 2009

Driven by hit original series “The Secret Life of the American Teenager” and “Make It or Break It,” ABC Family wrapped Monday as cable’s No. 1 network in Prime in Women 18-34 (599,000/1.8 rating), Females 12-34 (1.1 million/2.4 rating) and Female Teens (516,000/4.3 rating), and the No. 1 cable network with scripted programming in Women 18-49 (840,000/1.3 rating) and Viewers 12-34 (1.3 million/1.3 rating).

“The Secret Life of the American Teenager” (8:00-9:00 p.m.)

Monday’s all-new “Secret Life” stood as TV’s No. 1 telecast of the day in Females 12-34 (1.7 million/3.7 rating) and Female Teens (800,000/6.6 rating), TV’s No. 1 scripted program in Women 18-34 (889,000/2.6 rating), and cable’s No. 1 telecast in Women 18-49 (1.3 million/2.0 rating).

  • In its 8 o’clock time slot, “Secret Life” qualified as cable’s No. 1 program in the hour in Women 18-34 (889,000/2.6 rating), Women 18-49 (1.3 million/2.0 rating) and Females 12-34 (1.7 million/3.7 rating), and the No. 1 scripted cable telecast in Adults 18-34 (1.0 million/1.5 rating) and Adults 18-49 (1.6 million/1.2 rating).
  • Week to week, “Secret Life” generated double-digit percent gains across the board, including by 14% in Adults 18-34 (1.0 million vs. 881,000), by 14% in Adults 18-49 (1.6 million vs. 1.4 million) and by 12% in Viewers 12-34 (1.9 million vs. 1.7 million)

  • Season to date, “Secret Life” towers over year-ago time period levels, improving by 266% in Total Viewers (3.5 million vs. 957,000), by 273% in Adults 18-34 (1.1 million vs. 295,000), by 260% in Adults 18-49 (1.6 million vs. 444,000) and by 344% in Viewers 12-34 (2.2 million vs. 496,000).

“Make It or Break It” (9:00-10:00 p.m.)

Monday’s original “Make It or Break Itdelivered series highs in Adults 18-34 (632,000/0.9 rating) and Women 18-34 (563,000/1.7 rating), and registered second-highest deliveries ever in Total Viewers (2.1 million), Adults 18-49 (961,000/0.7 rating), Women 18-49 (811,000/1.2 rating), Viewers 12-34 (1.2 million/1.3 rating) and Females 12-34 (1.1 million/2.3 rating).

  • Make It or Break It” ranked as cable’s No. 1 program in its time period in Females 12-34 (1.1 million/2.3 rating) and Female Teens (517,000/4.3 rating), and cable’s No. 1 scripted show in Women 18-34 (563,000/1.7 rating).
  • Week to week, “Make It or Break It” recorded sizable increases across all key targets, including by 17% in Total Viewers (2.1 million vs. 1.8 million), by 18% in Adults 18-34 (632,000 vs. 535,00), by 12% in Adults 18-49 (961,000 vs. 860,000) and by 22% in Viewers 12-34 (1.2 million vs. 981,000), to name a few.
  • Season to date, “Make It or Break It” vaults past year-ago time period levels by double-to-triple-digit percentages, increasing by 75% in Total Viewers (2.1 million vs. 1.2 million), by 96% in Adults 18-34 (571,000 vs. 292,000), by 81% in Adults 18-49 (916,000 vs. 505,000) and by 115% in Viewers 12-34 (1.1million vs. 511,000).

Source: Nielsen Media Research (Preliminary National Ratings, Live + Same Day, 7/13/09, Year-Ago, 6/23-7/14/08; SLAT and MIOBI season to date: 6/22-7/13/09).

 
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