For a show (and a network) that seems to be built on buzz, here's a bit of negative buzz that might have nixed athemed product line.
Target’s clothing line by fashion designer Anna Sui is still a go, but the hotly anticipated outfits may no longer be “”-themed.
“One of Target’s top executives got nervous about being that closely associated with the show, given the [debauchery] its characters get into,” says an on-the-set source. For example, Blake Lively’s character, Serena, killed a man, and most of the characters frequently get wasted, do drugs and have promiscuous sex.
via NY Daily News.