Syndicated Ratings: Entertainment Tonight Up 21% vs. Last Year, As Jackson Boost For Magazine Shows Continued
The Michael Jackson ratings boost for TV magazine shows continued with year/year increased tallied by Entertainment Tonight, Inside Edition, Access Hollywood and others, although interestingly not TMZ that broke the Jackson story. The ratings below are for the week ending July 5, 2009.
In magazines, CBS Television Distribution’s Entertainment Tonight had a 21% rating gain over the same week last year to a 4.0, which matched the prior week, when Jackson’s death sent the Nielsen’s skyrocketing. On June 29, ET was up 13% from the week before and 36% from last year to a 4.5, on news of Jackson’s autopsy and will. CTD’s Inside Edition had a 2.8 in second place, up 22% from last year and 4% from the week before. Warner Bros.’ TMZ and NBCU’s Access Hollywood tied for third at 1.9. TMZ was the one magazine which did not see any increase over last year, staying flat, though it rose 6% week-to-week. Access was up 19% from last year and was unchanged for the week. CTD’s The Insider climbed 13% from ’08 to 1.8, and held steady with the prior week. Warner Bros.’ Extra surged 14% from last year to a 1.6, also staying flat week-to-week
In talk, CTD’s Oprah fell to a new ratings-low of 3.2, a drop of 11%, though Wimbledon preemptions dropped the show to 89% coverage on July 2 and 3. CTD’s Dr. Phil was next at an unchanged 2.7. Disney/ABC’s Live With Regis and Kelly was also unchanged at 2.3. NBCU’s Maury was up 6% to 1.8. Warner Bros.’ Ellen Degeneres was down 6% to 1.5. CTD’s Rachael Ray and NBCU’s Jerry Springer were even at 1.4 and 1.1 respectively. NBCU’s Steve Wilkos was up 10% to 1.1. Warner Bros.’ Tyra Banks was flat at 1.0. Twentieth’s The Morning Show With Mike and Juliet dropped 14% to 0.6. NBCU’s Martha Stewart was broken out all week.
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