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Thursday Ratings: So You Think You Can Dance Leads Fox Win, Big Brother Falls

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July 17th, 2009

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Scoreboard FOX CBS Uni NBC ABC CW
Rating/Share: Adults 18-49 1.9/7 1.7/6 1.6/5 1.2/4 0.9/3 0.4/2
Rating/Share: Adults 18-34 1.6/6 1.2/4 1.8/7 1.0/4 0.7/3 0.4/2
Total Viewers (million) 6.058 7.144 3.781 3.323 3.381 1.264

Midsummer ratings doldrums have set in with a vengeance, as Fox, lead by So You Think You Can Dance, won the night with an 18-49 demo rating average of just 1.9.

I'm sure that once we see USA's numbers (by press release or trade press) for Burn Notice and Royal Pains, they'll be able to tout wins vs. broadcast shows on the night. Update: Indeed they did.

While it won its broadcast hour, Big Brother's 18-49 demo rating fell 17% from its premiere last week (2.3 > 1.9). While many people like Harry Potter, few cared to watch the ABC News special on his author J.K. Rowling, as it drew but a 1.1 demo rating.

While So You Think You Can Dance was the top demo rated show of the night, it was still down 11% from last week (2.8 > 2.5).

In the category of too little too late, The Listener, recently canceled by NBC, increased its rating 71% from last week (0.7 > 1.2). Next week's show is its last on NBC.

You can see TV ratings from other recent Overnight ratings reports here.

Full details:

Time Net Show 18-49 Rating 18-49 Share 18-34 Rating 18-34 Share Viewers Live+SD (Millions)
8:00 CBS Big Brother 11 1.9 7 1.6 7 5.571
FOX Bones (repeat) 1.4 5 1.1 4 5.072
ABC JK Rowling: A Year in the Life 1.1 4 0.9 4 4.384
NBC 30 Rock (repeat) 1.1 4 0.9 4 3.350
CW Smallville (repeat) 0.5 2 0.4 2 1.417
8:30 NBC The Office (repeat) 1.2 4 1.0 4 3.031
9:00 FOX So You Think You Can Dance 2.5 8 2.2 8 7.045
CBS CSI (repeat) 1.5 5 1.0 3 7.470
NBC The Office (repeat) 1.4 5 1.3 5 3.060
ABC Grey's Anatomy (repeat) 0.8 2 0.6 2 2.810
CW Supernatural (repeat) 0.4 1 0.4 1 1.112
9:30 NBC 30 Rock (repeat) 1.2 4 1.1 4 2.788
10:00 CBS The Mentalist (repeat) 1.8 6 1.0 4 8.391
NBC The Listener 1.2 4 0.7 3 3.855
ABC Private Practice (repeat) 0.9 3 0.6 2 2.948

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Shows are sorted from highest 18-49 rating to lowest in each time slot.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved. 

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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