via press release:
USA's BURN NOTICE DELIVERS RECORD ON THURSDAY NIGHT
USA's Newest Hit ROYAL PAINS Grows by Double Digits
NEW YORK, NEW YORK July 17, 2009 USA's dynamic hit series BURN NOTICE delivered series highs last night in P25-54 (3.1 million) and total viewers (6.7 million); the series also delivered double digit growth in each demo vs the previous week (up +25% in P25-54 and +21% total viewers). The show also delivered an increase in P18-49 (up +17%), #2 of all time at 2.6 million. BURN NOTICE was the #1 scripted show on all of TV last night (both broadcast and cable) for P18-49 and P25-54, and #2 overall for both demos behind only So You Think You Can Dance.
USA's newest hit series ROYAL PAINS also experience growth last night, jumping from last week's episode in P25-54 (2.9 million, up +12%), P18-49 (2.5 million, up +13%) and total viewers (6.2 million, up +9%). ROYAL PAINS, which was #2 on cable behind only BURN NOTICE, beat all broadcast scripted shows last night among P18-49, P18-34,.
USA beat the #2 cable network TBS by 207% P25-54 and 126% P18-49.
USA Network is the #1 network in all of basic cable and is seen in 94 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and is home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.
USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.