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Friday Ratings: Dateline Puts NBC On Top

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July 18th, 2009

dateline

Scoreboard NBC CBS FOX ABC CW
Rating/Share: Adults 18-49 1.1/4 1.0/4 0.9/4 0.8/3 0.4/1
Total Viewers (million) 4.62 5.00 4.29 2.85 1.02

On a night filled with canceled shows, repeats and news magazines, NBC's Dateline was the top demo rated show on the night and propelled NBC to the Friday overal ratings win.

You can see TV ratings from other recent Overnight ratings reports here.

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Full details:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (Millons)
8:00 CBS Ghost Whisperer (repeat) 1.1 5 4.97
FOX Are You Smarter Than A Fifth Grader? 1.0 4 4.88
NBC Chopping Block 0.7 3 2.28
ABC Surviving Suburbia 0.7 3 2.62
CW Priviledged (repeat) 0.4 2 0.97
8:30 ABC The Goode Family 0.5 2 1.63
9:00 NBC Dateline NBC (9-11p) 1.4 5 5.59
CBS Flashpoint (repeat) 1.0 4 5.16
FOX Mental 0.9 3 3.70
ABC According to Jim (repeat x2) 0.6 2 1.92
CW Everybody Hates Chris (repeat) 0.4 1 1.09
9:30 CW The Game (repeat) 0.4 1 1.06
10:00 ABC 20/20 1.1 4 4.52
CBS Numb3rs (repeat) 0.8 3 4.90

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Here's the Dateline half hours from Marc Berman.

Dateline (NBC)
9:00 p.m. – Viewers: 4.65 million (#2), A18-49: 1.1/ 4 (#1t)
9:30 p.m. – Viewers: 5.82 million (#1), A18-49: 1.3/ 5 (#1)
10:00 p.m. – Viewers: 6.24 million (#1), A18-49: 1.5/ 5 (#1)
10:30 p.m. – Viewers: 6.44 million (#1), A18-49: 1.5/ 5 (#1)
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Shows are sorted from highest 18-49 rating to lowest in each time slot.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved. Source: Marc Berman/Mediaweek.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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