“Wizards on Deck with Hannah Montana” Is Cable’s Most-Watched Scripted Telecast This Year In Total Viewers

Categories: Network TV Press Releases

Written By

July 18th, 2009

7/20 Update: I have updated this post with the press release with the final ratings numbers.

via press release:

Disney Channel Cleans Up With Cross-Over Programming Event “Wizards On Deck with Hannah Montana

Disney Channel Ranks as Friday’s No. 1 TV Network in Prime in Households

and Total Viewers, Marking the Net’s 2nd Win in the Past 4 Weeks, and

Becoming the Only Cable Net This Year to Beat All Broadcast on the Night

Disney Channel is TV’s No. 1 Network on Friday in Kids 6-11 and Tweens 9-14, Doubling to Tripling Runner Up Nick-At-Nite in the Target Demos

Friday’s No. 1 TV Telecast, “Wizards On Deck with Hannah Montana

Becomes 2009’s No. 1 Scripted TV Telecast in Kids 6-11 and Tweens 9-14,

And Cable’s Most-Watched Scripted Telecast in Total Viewers

With “Wizards On Deck with Hannah Montana” and June’s Debut of Original Movie “Princess Protection Program,” Disney Channel Owns TV’s Top 2 Scripted Telecasts of 2009 in Kids 6-11 and Tweens 9-14, and Cable’s Top 2 Scripted Telecasts in Viewers

From 8 – 9:30 p.m., “Wizards On Deck with Hannah MontanaTowers Over the First Night of Nickelodeon’s Weekend-Long 10th Anniversary “SpongeBob” Celebration,

More Than Doubling Delivery in Total Viewers and More Than Tripling in Core Kids

More Than Half of All Kids 6-11 and Tweens 9-14, and Nearly Two-Thirds of All Girls Watching TV Are Tuned to “Wizards On Deck with Hannah Montana”

Friday, July 17 Wraps as Disney Channel’s Second-Most-Watched Day in the Net’s History in Total Viewers, Kids 6-11 and Tweens 9-14, Behind Only August 17, 2007

Friday, July 17, 2009

Powered by programming extravaganza “Wizards On Deck with Hannah Montana,” featuring cross-over episodes of hit original series “Wizards of Waverly Place,” “The Suite Life on Deck” and “Hannah Montana,” Disney Channel was Friday’s No. 1 TV network in Prime in Households (4.0 million/3.5 rating) and Total Viewers (6.0 million), surpassing runner-up CBS by 5% (3.8 million) and by 20% (5.0 million), respectively.  Impressively, Friday’s Prime win marks the net’s 2nd victory in the previous 4 weeks, with Disney Channel the only cable network this year to beat all broadcast competition on a Friday night.

On a Total Day basis, Disney Channel ranked a dominant No. 1, besting No. 2 Nick-at-Nite by 89% in Kids 6-11 (1.3 million vs. 689,000) and by 103% in Tweens 9-14 (1.2 million vs. 590,000).  The net was also Friday’s most-watched cable network in Total Viewers, topping No. 2 Nickelodeon by a solid 29% (3.1 million vs. 2.4 million).  Also impressive, Friday July 17, 2009 now stands as Disney Channel’s second-most-watched day in the net’s history in Total Viewers, Kids 6-11 and Tweens 9-14, behind only 8/17/07.

During the event (8:00 – 9:30 p.m.), Disney Channel’s dominance proved even greater, sweeping TV’s No. 1 position in Households (5.8 million), Total Viewers (9.3 million), Kids 6-11 (3.8 million) and Tweens 9-14 (3.7 million).  Impressively, Disney Channel towered over runner-up CBS by more than 4 million Total Viewers, or by 82% (9.3 million vs. 5.1 million).  In target kids, the special more than tripled the delivery of Nickelodeon in Kids 6-11 (3.8 million vs. 1.2 million) and nearly quadrupled in Tweens 9-14 (3.7 million vs. 982,000).

Wizards On Deck with Hannah Montana” became the most-watched scripted TV telecast of 2009 in Kids 6-11 (3.8 million) and Tweens 9-14 (3.7 million), and cable’s No. 1 scripted telecast in Total Viewers (9.3 million).  In fact, cable’s No. 1 telecast in Kids 6-11 and Tweens 9-14 this year, among all TV telecasts the event ranked No. 2 in Kids 6-11, behind only NBC’s “Super Bowl XLIII” coverage.

  • With “Wizards On Deck with Hannah Montana” and last month’s stellar premiere of original movie “Princess Protection Program,” Disney Channel is home to TV’s Top 2 scripted TV telecasts in Kids 6-11 and Tweens 9-14, and cable’s Top 2 scripted telecasts in Total Viewers.
  • Fronted by “Wizards On Deck with Hannah Montana” and repeat of “Hannah Montana” (9:30 – 9:55 p.m.) directly following, Disney Channel delivered Friday’s Top 2 TV telecasts in Total Viewers, the Top 16 in Kids 6-11 and the Top 18 in Tweens 9-14.
  • More than half of all available Kid 6-11 and Tween 9-14 viewers watched “Wizards On Deck with Hannah Montana” (53 share apiece), with nearly two-thirds of all Girls 6-11 and Tween Girls tuning in to watch (65 share apiece).

  • Compared to 2007’s cross-over event, “Wish Gone Amiss” (7/13/07), which featured episodes of “Cory in the House,” “The Suite Life of Zack & Cody” and “Hannah Montana,” “Wizards On Deck with Hannah Montana” out-delivered  by 82% in Total Viewers (9.3 million vs. 5.1 million), by 73% in Kids 6-11 (3.8 million vs. 2.2 million) and by 48% in Tweens 9-14 (3.7 million vs. 2.5 million).

  • Versus 2006’s cross-over special, “That’s So Suite Life of Hannah Montana” (7/28/06), which featured episodes of “That’s So Raven,” “The Suite Life of Zack & Cody” and “Hannah Montana,” “Wizards On Deck with Hannah Montanaout-performed by 41% in Total Viewers (9.3 million vs. 6.6 million), by 36% in Kids 6-11 (3.8 million vs. 2.8 million) and by 37% in Tweens 9-14 (3.7 million vs. 2.7 million).

  • Boasting its best time period levels in nearly 2 years, since 8/17/07 (“High School Musical 2”), “Wizards On Deck with Hannah Montanamore than tripled year-ago time period levels in Total Viewers (258% - 9.3 million vs. 2.6 million) and Kids 6-11 (245% - 3.8 million vs. 1.1 million), and more than quadrupled in Tweens 9-14 (368% - 3.7 million vs. 791,000).

(Source:  Nielsen Media Research (U.S. ratings, Live + Same Day, 7/17/09).

 
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