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Saturday Ratings: Dirty Sexy Money's Return Tops Kings, Fox Crime Crushes Both

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July 19th, 2009

kings

Scoreboard FOX CBS NBC ABC
Rating/Share: Adults 18-49 1.3/6 0.7/3 0.7/3 0.7/3
Total Viewers (million) 3.69 3.40 3.08 2.68

Dirty Sexy Money, one of last Fall's canceled shows that elicited an outpouring of angst on our site (dirtysexyj, where are you now?), returned to burn off its remaining new episodes on ABC. Among mostly repeats it was nearly the lowest rated show of the night, but it did better than the even more pitiful numbers for Kings. As usual this summer, Fox reality crime rolled up another win on a very lightly viewed broadcast Saturday.

You can see TV ratings from other recent Overnight ratings reports here.

Full details:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00 FOX Cops (1 repeat, 1 new) (8-9p) 1.1 5 3.28
ABC Wipeout (repeat) 1.0 5 3.25
CBS The Unit (repeat) 0.5 2 2.61
NBC Kings 0.4 2 1.57
9:00 FOX America's Most Wanted 1.5 6 4.11
NBC Law & Order: Criminal Intent (repeat) 0.7 3 2.64
ABC Castle (repeat) 0.6 2 2.66
CBS Numb3rs (repeat) 0.5 2 2.64
10:00 CBS 48 Hours Mystery (repeat) 1.0 4 4.94
NBC Law & Order SVU (repeat) 1.0 4 4.32
ABC Dirty Sexy Money 0.6 2 2.15

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Shows are sorted from highest 18-49 rating to lowest in each time slot.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved. Source: Marc Berman/Mediaweek.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

(120) Comments - Add Yours!

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  1. Best episode of Kings yet. Finale next week. And yes I blame NBC.

  2. kevnewzva

    i can’t believe kings does so bad week after week come on people!!!!

  3. I look forward to Kings every week…If NBC does not pick up a second season, I hope cable networks will (AMC, FX) so that it can be viewed along side Mad Men, Nip and Tuck, etc…….

  4. Fin

    LOL I remeber Dirtysexyj, they were really funny! Though I am sad that Dirty Sexy Money had to be cancelled, even in cancellation back in december it pulled a 1.8 (whereas a new episode of CASTLE brought in a 1.9 !)

  5. S.

    LOL. The moment I read the title on twitter I thought of DirtySexyJ. Glad to see I’m not alone. Good times.

  6. Silviu TUlbya

    Ill Tell everyone what happened to the Kings TV Show: The Numbers were curved, made up, this is actually a move by the cultural masters of the U.S. Why should anyone know of the story of David, and of morality, how it plays out in government affairs? No, let them go like dumb washcloths, then we can use them when we want.

  7. Jane

    Guess what NBC? Kings is the #1 show on HULU – people like the show. The demographic you want like the show.

    But people never heard of Kings when you aired it – no one under 50 watches NBC. We do not see ads on NBC and we do not sit at home watching TV on Saturday nights at 8 PM.

    You should keep Kings and fire NBC staff.

    Stupid programming decisions with Kings demonstrates why NBC is failing and few bother to click to your station anymore. For example, other networks and all cable bring out their new shows in the summer to play against reruns and build up an audience. They do this on weeknights during prime time. Often they show repeats later in the week. This is “Programming 101.” Even Dancing with the Stars started out in the summer.

    Yet NBC introduced Kings in March, on a Sunday night, against shows with strong followings in the middle of their season. And unless people watched NBC, no one knew it started. It never had a chance to build an audience.

  8. Lisa

    I think it’s great that NBC will have aired every single Kings episode despite the underwhelming viewer response. Yes, there are a vocal few (I emphasize “few”) who like the show, but it’s hardly an avalanche of support. Even at its highest viewership, Kings was a massive bomb. So many other low-rated shows never air all of their episodes; I’m glad Kings has been given that chance.

  9. RJ

    QUOTE: “back in december it pulled a 1.8 (whereas a new episode of CASTLE brought in a 1.9 !)”

    Thats because Castle is in its first season and can grow. If Dirty Sexy Money is slipping in its 2nd, whats to say it wont do the same the following year?

  10. Michael

    “Guess what NBC? Kings is the #1 show on HULU – people like the show. The demographic you want like the show.”
    For the last time, people, the number of people watching it on Hulu is small compared to the number of people watching an average NBC show live.
    “But people never heard of Kings when you aired it – no one under 50 watches NBC.”
    Actually Kings did horribly in every demographic, including viewers over 50. And it kept losing viewers each week.
    “We do not see ads on NBC and we do not sit at home watching TV on Saturday nights at 8 PM.”
    Actually, Kings has gotten the lowest ratings an original NBC episode has ever gotten. You can’t explain that any other way than people don’t like it.

  11. Aaron

    I completely forgot about Dirty Sexy Money coming back.

  12. Jane

    Michael,
    Do you work for NBC?

    Actually, giving Kings bad weekend programming times is an easy way to explain the numbers. And I think the King’s scheduling is just one more example why NBC is failing so badly.

    Here’s my viewer story:
    Until I read about Kings on the a.v.club and then watched it on hulu two weeks ago, I never heard of Kings. Now my friends and I are all trying to get in all the episodes before it is over. And I have never been home on a Saturday night so I have never watched it live. Also, except for 2 nights of the new Conan, I have not watched anything on NBC for at least 6 months.

    If NBC had played Kings on a weeknight during prime time me and my friends would have watched it. I imagine many from hulu would have joined us. We are the younger, more desirable demographic advertisers want.

    And just think how much farther things would go if NBC actually advertised the show and put the stars on talk shows.

  13. leo

    Kings costs are higher than most any other show. If I remember right it was 5 or 6 million for the pilot and about 3 or 4 for every episode… I cant remember what the exact numbers were, I read them a long time ago.

    Kings is a good show and got much better towards the end. I am surprised it lost so many viewers in the beginning.

    I saw many ads on tv for kings before it aired. I guess I watch tv at the right time. Might have been hulu instead of tv … I watch alot of hulu.

    Considering the viewers and cost per episode… there was no way they would pick it up for another season.

    I read it was originally pitched to hbo or one of those type stations before nbc took it. Again ,, that was something I read a long time ago .. my memory might be wrong.

  14. Bill, is TV By The Numbers a wordpress.com site?

  15. ABCFanatic

    This is site is wordpress

  16. thundercat64

    Kings is a great show. At least NBC is finishing it properly instead of just taking it off the air.

  17. AO

    I forgot about DSM returning too.

  18. TheMediaFan, the site is run on WordPress software (wordpress.org) , but is self-hosted and not run on WordPress.com

  19. Peter

    Kings is a great show. One of a few I watch. But I agree NBC worked hard to destroy it.

    I think if the Mentalist had been given the King’s schedule and promotion this spring, it would have had the same results.

  20. Mike

    Gosh Darn I missed Dirty Sexy Money, I just setup the computer to record next weeks.

    I still have to watch the last 4 episode of Kings but I am not at all surprised that it was canceled.

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