Broadcast and Cable News Quarterly Ratings, Through June, 2009

Categories: Cable News Ratings,Evening News TV Ratings

Written By

July 20th, 2009

Here's a long term table of the broadcast evening news ratings from TVB which shows the tough times that the former home of Walter Cronkite has fallen upon. And whether it's desperate or not, I do find it a bit creepy that CBS has decided to keep the Cronkite voice over for its evening news.

The ongoing battle between ABC and NBC is a lot more interesting, with NBC lately keeping just a bit ahead.

Broadcast Networks Evening News Ratings Trend
Monday-Friday 6:30-7PM – 3rd Qtr 2005 – 2nd Qtr 2009

Networks/Demographic 2Q
09
1Q
09
4Q
08
3Q
08
2Q
08
1Q
08
4Q
07
3Q
07
2Q
07
1Q
07
4Q
06
3Q
06
2Q
06
1Q
06
4Q
05
3Q
05
ABC – World News Tonight
HH US AA% 4.9 5.7 5.7 5.1 5.3 6.2 6.0 5.3 5.6 6.3 6.0 5.2 5.3 6.2 6.0 5.7
A18-49 US AA% 1.2 1.4 1.5 1.3 1.3 1.6 1.5 1.4 1.4 1.7 1.6 1.5 1.6 1.8 1.8 1.7
A25-54 US AA% 1.7 2.1 2.2 1.8 1.9 2.3 2.1 1.9 2.0 2.4 2.3 2.1 2.1 2.5 2.5 2.4
CBS – Evening News
HH US AA% 3.8 4.5 4.3 3.9 3.9 4.6 4.5 4.1 4.3 5.0 5.3 5.1 4.9 5.4 5.3 4.8
A18-49 US AA% 1.0 1.2 1.2 1.0 1.0 1.2 1.1 1.1 1.2 1.4 1.5 1.4 1.3 1.4 1.4 1.3
A25-54 US AA% 1.3 1.7 1.6 1.4 1.4 1.8 1.6 1.4 1.6 1.9 2.0 1.9 1.8 2.0 1.9 1.7
NBC – Nightly News
HH US AA% 5.4 6.3 5.9 5.5 5.5 6.3 6.0 5.2 5.3 6.4 6.3 5.6 5.7 6.8 6.9 6.2
A18-49 US AA% 1.4 1.8 1.7 1.5 1.5 1.7 1.6 1.3 1.4 1.7 1.7 1.6 1.6 2.0 2.0 1.8
A25-54 US AA% 1.9 2.5 2.3 2.0 2.0 2.3 2.1 1.8 1.9 2.4 2.3 2.1 2.2 2.6 2.6 2.4
Noticiero Univision
HH US AA% 1.2 1.4 1.3 1.2 1.2 1.4 1.3 1.1 1.2 1.4 1.3 1.2 1.2 1.3 - -
A18-49 US AA% 0.8 0.9 0.8 0.7 0.8 1.0 0.9 0.7 0.8 0.9 0.8 0.8 0.9 0.9 - -
A25-54 US AA% 0.8 0.9 0.9 0.8 0.8 1.0 0.9 0.8 0.9 1.0 0.9 0.9 0.9 0.9 - -
Noticiero Telemundo
HH US AA% 0.4 0.4 0.3 0.3 0.3 0.3 0.4 0.4 0.5 0.5 0.5 0.5 0.5 0.5 - -
A18-49 US AA% 0.2 0.3 0.2 0.2 0.2 0.2 0.2 0.2 0.3 0.2 0.2 0.2 0.3 0.3 - -
A25-54 US AA% 0.2 0.3 0.2 0.2 0.2 0.2 0.2 0.3 0.3 0.3 0.2 0.3 0.3 0.3 - -

For cable news, Fox News continues to be the clear leader, but you can see the gap between CNN and MSNBC close over the past few years, to where they're now nip and tuck, particularly in adults 25-54.

Cable News Networks Demo Trends
Monday-Friday 6PM-12M – 3rd Qtr 2005 – 2nd Qtr 2009

Cable Networks/Demo 2Q
09
1Q
09
4Q
08
3Q
08
2Q
08
1Q
08
4Q
07
3Q
07
2Q
07
1Q
07
4Q
06
3Q
06
2Q
06
1Q
06
4Q
05
3Q
05
CNN
HH US AA% 0.6 0.8 1.1 0.9 0.7 0.9 0.6 0.6 0.6 0.6 0.6 0.6 0.6 0.5 0.6 0.8
A18-49 US AA% 0.2 0.2 0.4 0.3 0.2 0.3 0.1 0.2 0.2 0.2 0.2 0.2 0.1 0.1 0.1 0.2
A25-54 US AA% 0.2 0.3 0.5 0.4 0.2 0.3 0.2 0.2 0.2 0.2 0.2 0.2 0.2 0.2 0.2 0.3
CNBC
HH US AA% 0.1 0.2 0.2 0.2 0.1 0.2 0.2 0.1 0.1 0.2 0.1 0.1 0.1 0.2 0.1 0.1
A18-49 US AA% 0.0 0.1 0.1 0.1 0.0 0.1 0.1 0.0 0.0 0.1 0.1 0.0 0.1 0.1 0.1 0.0
A25-54 US AA% 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.0 0.1 0.1 0.1 0.1
FOX NEWS
HH US AA% 1.5 1.5 1.7 1.5 1.1 1.2 1.0 1.0 1.1 1.1 1.0 1.1 1.0 1.1 1.2 1.5
A18-49 US AA% 0.3 0.3 0.4 0.3 0.2 0.3 0.2 0.2 0.2 0.2 0.2 0.2 0.2 0.2 0.2 0.4
A25-54 US AA% 0.4 0.4 0.5 0.4 0.3 0.4 0.3 0.3 0.3 0.3 0.3 0.4 0.3 0.3 0.3 0.5
HLN
HH US AA% 0.4 0.4 0.4 0.4 0.3 0.3 0.3 0.3 0.3 0.3 0.2 0.2 0.2 0.2 0.2 0.3
A18-49 US AA% 0.1 0.2 0.2 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1
A25-54 US AA% 0.2 0.2 0.2 0.2 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1
MSNBC
HH US AA% 0.5 0.6 0.9 0.6 0.5 0.5 0.3 0.4 0.3 0.3 0.3 0.3 0.2 0.3 0.3 0.3
A18-49 US AA% 0.1 0.2 0.3 0.2 0.2 0.2 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1
A25-54 US AA% 0.2 0.2 0.4 0.3 0.2 0.2 0.1 0.2 0.1 0.2 0.1 0.1 0.1 0.1 0.1 0.2

Source: The Nielsen Company, Galaxy Lightning
Note: Nielsen began reporting Univision and Telemundo beginning 2006.

Note that the broadcast numbers are for just 30 minutes a day Monday-Friday, where the cable news numbers are for 6-12pm Monday-Friday, so they're hardly an apples to apples comparison between tables.

And unfortunately, because this contains cable news information, I'm compelled to keep commenting off. I don't have time to moderate the comments.

 
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