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CBS, NBC and ABC To Air Obama Press Conference, As Fox Declines

Categories: Broadcast TV

Written By

July 20th, 2009

As this excerpt notes, I had  also read that the press conference originally would be at 9pm Eastern, but now it's scheduled for 8pm. That takes NBC off the hook from pre-empting a new America's Got Talent. I wonder how and why the time was set and then changed. NBC (and perhaps ABC) balked at the 9pm time, so the White House moved the time to 8pm.

CBS, NBC and ABC say they will televise the press conference from president Obama Wednesday night at 8 p.m. ET. Fox will not be airing the conference and will be sticking to its previously scheduled episode of So You Think You Can Dance. That is the same plan the networks had for President Obama's last primetime presser in April. Fox's cable news outlets, Fox News Channel and the Fox Business Network, will air the press conference in its entirety.

The conference was originally scheduled for 9 p.m., which would have preempted the most popular summer programs on both NBC (America’s Got Talent) and Fox (So You Think You Can Dance).

via  Broadcasting & Cable.

For some background here are the aggregate average viewership numbers from the president's last 3 prime-time news conferences:

Feb: 9: 49.5 million
March 24: 40.4 million
April 29: 28.8 million

Here is the creator of Better Off Ted's response to being bumped off of the schedule by the press conference in April.

This press conference, being in mid-summer, is likely to cost the broadcasters a lot less than the $21.5 million ad revenue estimated for the April one.

I am going to take a chance and keep commenting open. If I have to spend a lot of time moderating the comments though, I will turn it off.

(89) Comments - Add Yours!

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  1. doug

    Fox is showing it on a number of other channels. I like the idea. They are in the business to make money, so why not. If I recall, last time they showed an episode of Lie To Me which did really well. They have news channels for a reason and this is one of them.

  2. doug, Fox did in fact go with Lie to Me vs. the April press conference. It had a 2.4 18-49 demo rating vs. a 2.3 the prior week (which was not against its typical competition), so it’s hard to say the show got a big benefit, but it certainly didn’t suffer. More importantly for Fox in April, was preserving the lead in that night for American Idol.

  3. Chris

    This is a non-story. 3 other broadcast networks are airing it, 4 if you count PBS which will likely air the news conference. Fox will carry it on it’s 2 cable channels; as will CNN, MSNBC, etc. There is no need for a Presidential news conference to be carried by 97 different networks. 1 would suffice, even 2 or 3 is excessive.

  4. Josh

    Is the press conference going to last an hour or should I plan to add a lot more time since I’m taping a lot of shows that night? Mainly AGT, I don’t want to miss anything. I work nights so I’ve to judge so I’m looking for advice if you kept the lenght of President Obama’s previous conferences.

  5. Nightstar

    Josh: Best to add more time, just in case. I think it is supposed to be an hour but, on the off chance of over-run, good rule to just tag onto the back if you can.

    As for time shift of conference, well, this link might have some helpful fill-in-the-blank info about that.

    http://www.thrfeed.com/2009/07/cbs-obama-news-conference.html

    As for me, I’ll just do what I usually do — skip it. I’ll read the transcript, if I think it is important, sans talking heads and self-important, ego-inflated alleged reporters and knowledgeable pundits, and make up my own mind.

  6. Nightstar, thanks for the heads up, I missed that earlier today. I will link it in the main post.

  7. craiguk

    @nightstar

    “….and self-important, ego-inflated alleged reporters and knowledgeable pundits….”

    I think you meant to say “self absorbed pundits”?

    Perhaps the only irony that compares to the reams of nonsense espoused, on air and in print, by self absorbed pundits dissecting every nuance of style and syllable uttered is the fact that even when showing identical programming NBC will still get the worst ratings.

    When are those two muppets at the top of that Network going to be made to walk to plank?

  8. craiguk

    Bill

    Can we start a topic called Cramer Conflicts?

    Pointing out times that Jim Cramer has contradicted himself, perhaps points could be awarded for the time difference between the original statement and the conflicting statement as well as the scale of the error.

    i.e. “Nails is a financial Genius”….”Nails files for bankruptcy” 3 weeks conflict 200 points, scale of error 300 points.

    or “Keep your money in Bear Sterns”…..”Bear Sterns shares collapse 92% in 10 days”. 2 weeks conflict 400 points, scale of error 1000 points.

    You get the idea :)

    I realise it’s not mainstream to the site but could be seen as a fun diversion that is kind of TV related!!

  9. InsulinJunkie

    >>> Is the press conference going to last an hour or should I plan to add a lot more time since I’m taping a lot of shows that night?

    Given the reluctance of the networks to carry this press conference (and the ensuing time change), I can’t see it overrunning much.

    The networks would have a fit if it did considering their programming, and the White House would likely have an even tougher time getting coverage the next time.

  10. The press conference will probably last 56 minutes, and he’ll answer 13 hand picked
    questions from the fawning press. Somehow I imagine that fox will not be called on.
    Pretty standard pitch for socialized medicine, and I’m certain he’ll mention some
    personal story of a desperate individual suffering under private health care.
    The shtick will be predictable, with a desperate call for immediate action, to stave
    off impending disaster. What the man will not say, is that Americans categorically
    reject Socialism, and future projections are astronomical, with the burden falling
    on the states, who will in turn have to raise taxes, or face huge penalties imposed
    by the federal bureaucracy. Government participation will drive private insurers
    out of business, leaving government the single payer. He will not mention that the
    bill will have no public input, and republicans were left out of the process.

  11. The1337

    What exactly is he going to be giving a press conference about? If it’s just health care, I don’t think very many people will watch.

  12. 0megapart!cle

    Just Health Care? Really? You don’t think people care a lot about restructuring our health care system.

    Kevin, might want to get a little news outside the republican echo chamber. Republicans have obstructed every step of the way, and didn’t even bother to come up with a real plan of their own.

    Don’t forget about the CBO reversing most of their pronouncements about the cost of the Congressional bill later Friday night.

  13. Seems reasonable to me. Only one network actually needs to show it, that three are is a bonus. This also seems to be an area the industry could look at in terms of use of their digital subchannel services.

    Kevin – I suggest you look up the term “socialized”, it doesn’t mean what you think it means. The Obama proposals are a rather limited extension of what we already have: it’s still going to be the awful employer-mandate based system we already have, with a few tweaks around the edges to deal with some of the more extreme problems to deal with the presently uninsured and the issues with pre-existing conditions. It’s not only not the extremist proposal Republicans are pretending to be, it’s barely qualifies as reform to begin with.

  14. JS

    These press conferences don’t have the same pull they used to it seems…

  15. JOSH

    How about only show the press conference on one channel? Then the next time another channel will cover and so on and so forth. That will ensure fair play since at the current rate of 7-8 per year and 24-32 per term should equal out so shows won’t get lost and money can be saved so that networks can plan ahead. A majority do have cable shows are the internet so they can still catch President Obama somewhere if they wish.

    That was Easy!!

  16. JOSH

    need to edit A majority do have cable shows are the internet so they can still catch President Obama somewhere if they wish.

    A majority of people do have cable so they can watch it there and they have the internet so they can still catch President Obama somewhere if they wish.

    hopefully a good edit..its bedtime

  17. gbd

    Does anyone doubt the obvious reason why FOX isn’t airing this press conference? I’ll give ‘em a pass on some previous conferences. But healthcare? In this economic climate that Conservative deregulatory policies created? Even Faux News can no longer spin the truth. Empty slogans like “fair and balanced” and waving American flags in the lower corner no longer work in the real world. President Obama tells it like it is and Fox is too scared to man up and play with the big boys. Wanna good laugh this summer? Turn on Faux News. It’s funnier than anything on Fox, Nbc Cbs or Abc. Cowards.

  18. Michael

    gbd, I suggest you read this: http://www.factcheck.org/elections-2008/who_caused_the_economic_crisis.html

    It seems that no one party is to blame. And please, don’t act like the other news channels don’t spin either.

    On topic, I’m glad Fox declines (although I wish they would air something other than Dance). We don’t need this on every channel. I like the suggestion someone else made, the networks should take turns airing these press conferences.

  19. ABCHasProblems

    Will ABC air Wipeout @ 9 tomorrow or are they going to stick with Japanese Game Show?

  20. rob

    yea Wipeout will be on at 9 and Japanese Game Show will be on at 10.

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